For Pre-Fall 2021, the LVxNBA Men’s Collection expands the frames of the ongoing collaboration between Louis Vuitton and the National Basketball Association (NBA). In its second season, the meeting between the House and the professional basketball league explores our collective memories of the two cultural institutions around the time of 1990s’ basketball mania. Men’s Artistic Director Virgil Abloh fuses the trademarks of Louis Vuitton and the NBA in a transversal celebration of pop culture, fashion, and sports. The collection celebrates the unifying and inclusive moments of the game and its diverse characters and reflects the values of familiarity and relatability key to the work of Virgil Abloh at Louis Vuitton. Select pieces in the collection were conceived alongside the designer Don Crawley, an expert within the space of unifying design and sport. Crawley collaborated on a blouson, shorts and a Keepall adorned with the iconography of the game, as well as the collection’s emblematic basketball and hoop objects.