Louis Vuitton announced the appointment of South Korean actor Gong Yoo as its newest House Ambassador. This strategic partnership unites a global fashion leader with a celebrated performer known for his dedication to his craft and impeccable style.

Gong Yoo’s illustrious career boasts iconic roles that showcase his versatility and charisma. From his breakout performance in “Coffee Prince” to his critically acclaimed role in the action thriller “Train to Busan,” and most recently in the sci-fi series “The Silent Sea,” he has consistently delivered cool performances.

 

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This collaboration is a natural progression, building upon Gong Yoo’s existing connection with Louis Vuitton. He has been a familiar face at the brand’s men’s shows and even graced the opening of their Seoul flagship store. Additionally, he fronted the global campaign for the LV Tambour Horizon watch, solidifying his association with the brand.