Louis Vuitton has announced that it will present its Cruise 2025 collection in Barcelona, on May 23, 2024. The show will be part of a series of initiatives that Louis Vuitton will launch in collaboration with the Catalan capital, in conjunction with the 37th Louis Vuitton America’s Cup, the prestigious sailing competition that will take place in Barcelona in August 2024.

The show will be an opportunity for Louis Vuitton to showcase its vision of the “art of travel”, which is part of its DNA, and to highlight its creative director Nicolas Ghesquière’s talent and innovation. The show will also mark the culmination of Louis Vuitton’s journey in Barcelona, one of the most vibrant and dynamic cities in Europe, and a major cultural and tourist destination on the Mediterranean coast.

Besides the show, Louis Vuitton will also celebrate the LV Cup and the 37th edition of the America’s Cup in Barcelona with a program that will include multiple events, an exhibition and other cultural activations with guests from around the world. The Maison will also take advantage of this unique occasion to launch its Barcelona Travel Guide in a pop-up kiosk. Furthermore, Barcelona and Louis Vuitton are working on a series of educational programs to support creativity and design in the city.