Yes, the moment has arrived. The first official campaign for Pharrell Williams’ debut Spring/Summer 2024 collection as creative director of French fashion house Louis Vuitton is here and it’s out in the public domain.

The latest release from the firm consists of a portfolio of images, 11 to be exact, in which models are seen in different Parisian locations, wearing the classic and contemporary yet urban clothes and accessories first seen at the show’s spectacular runway show in June 2023.

What do you think of the new era of Louis Vuitton led by Pharrell Williams? Check out the campaign below: