Louis Vuitton sets up a kiosk and a pop-up store at the Louis Vuitton 37th America’s Cup
by Adriano Batista

Louis Vuitton has set up a presence in Barcelona to celebrate the 37th America’s Cup. The Maison has established an exclusive kiosk and a pop-up store, offering a unique experience for visitors and enthusiasts of the prestigious sailing competition.
Inspired by old French kiosks, the Louis Vuitton kiosk, located within the Race Village, serves as a literary haven. Here, visitors can explore the Maison’s publications, including the iconic City Guides and Travel Books. Among the highlights are the Barcelona-themed Travel Book by Marc Desgrandchamps and the exclusive City Guide created in collaboration with artist Sergio Caballero.

Caballero’s visionary perspective brings Barcelona to life in the City Guide, showcasing the city’s vibrant contrasts. From its culinary delights and architectural marvels to its status as a pilgrimage site for sailing and football fans, Caballero captures the essence of Barcelona. The guide is complemented by Pascal Aimar’s stunning photographs, offering a glimpse into the city’s most iconic landmarks and hidden gems.

Just a short distance away, at the Marina Port Vell, Louis Vuitton has established a pop-up store showcasing its limited edition capsule collection inspired by the America’s Cup. This nautical-themed collection features pieces for both men and women, designed to evoke the excitement and energy of the regatta. The ready-to-wear, bags, and accessories showcase the Maison’s signature motifs and the LVAC colors, creating a stylish and exclusive range.
Both the kiosk and the pop-up store will remain open to the public until the end of October, allowing visitors to immerse themselves in the world of Louis Vuitton and the America’s Cup.
Levi’s x END. “Mount Rambler” Collection Revives the Spirit of Adventure
CAMPERLAB Fall/Winter 2024 Campaign
The line is built on simplicity, with each piece serving as a quiet statement rather than an obvious trend.
Designer Charles Jeffrey presented the Spring/Summer 2026 collection for his brand LOVERBOY at the iconic Abbey Road studios.
WAX photographed by Fabio Munis and styled by LaDécadanse Studio, in exclusive for Fucking Young! Online.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
MARTINE ROSE returns to the catwalk to present her Spring/Summer 2026 collection.
Through wool and yarn, Liu has made clothes that do more than cover bodies.
JAK is dropping the ATLAS LOW II, an even sharper, more wearable version of its retro-inspired design.
Benji Blue Bills has come a long way since his early boom bap days, now carving a distinct niche in electronic trap with vintage synths and a fresh, immersive sound.
The Schreiberling, meaning “scribbler,” is a limited-edition writing instrument inspired by Montblanc’s historical “Baby” models from the early 20th century.
This collection is about function, simplicity, and the kind of clothes that disappear on your body so you can just move.
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Levi’s transformed its role as Primavera Sound Barcelona’s exclusive denim partner into a full-scale experience this year.
Rombaut’s expansion into swimwear feels less like a product launch and more like a natural progression.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
Olivier Rousteing, creative director of Balmain, will be honored with the 2025 Couture Council Award for Artistry of Fashion.
Barcelona’s Primavera Sound just wrapped its 23rd edition with staggering numbers: 293,000 attendees across a week of music that solidified its status as a global festival powerhouse.