Louis Vuitton sets up a kiosk and a pop-up store at the Louis Vuitton 37th America’s Cup
by Adriano Batista
Louis Vuitton has set up a presence in Barcelona to celebrate the 37th America’s Cup. The Maison has established an exclusive kiosk and a pop-up store, offering a unique experience for visitors and enthusiasts of the prestigious sailing competition.
Inspired by old French kiosks, the Louis Vuitton kiosk, located within the Race Village, serves as a literary haven. Here, visitors can explore the Maison’s publications, including the iconic City Guides and Travel Books. Among the highlights are the Barcelona-themed Travel Book by Marc Desgrandchamps and the exclusive City Guide created in collaboration with artist Sergio Caballero.
Caballero’s visionary perspective brings Barcelona to life in the City Guide, showcasing the city’s vibrant contrasts. From its culinary delights and architectural marvels to its status as a pilgrimage site for sailing and football fans, Caballero captures the essence of Barcelona. The guide is complemented by Pascal Aimar’s stunning photographs, offering a glimpse into the city’s most iconic landmarks and hidden gems.
Just a short distance away, at the Marina Port Vell, Louis Vuitton has established a pop-up store showcasing its limited edition capsule collection inspired by the America’s Cup. This nautical-themed collection features pieces for both men and women, designed to evoke the excitement and energy of the regatta. The ready-to-wear, bags, and accessories showcase the Maison’s signature motifs and the LVAC colors, creating a stylish and exclusive range.
Both the kiosk and the pop-up store will remain open to the public until the end of October, allowing visitors to immerse themselves in the world of Louis Vuitton and the America’s Cup.
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