LOEWE’s “Crafted World” Lands in Tokyo
by Adriano Batista
LOEWE is bringing its first major exhibition, Crafted World, to Tokyo’s Harajuku district—a celebration of the brand’s Spanish roots, its dedication to craftsmanship, and its nearly two centuries of fashion history.
The exhibition is an interactive trip through LOEWE’s past and present, from its beginnings as a Madrid leather workshop in 1846 to its modern-day status as a global luxury house. Designed with OMA, the architecture firm behind some of the most groundbreaking buildings of this century, Crafted World lets visitors explore LOEWE’s iconic designs, royal connections, and creative reinvention under Jonathan Anderson.
Tokyo is a meaningful stop for the exhibition. Japan was the first country outside Europe where LOEWE expanded, opening a space in Tokyo’s Nihombashi Mitsukoshi department store in 1973. Since then, the brand has built a deep relationship with Japanese art and culture, something reflected in collaborations with Studio Ghibli and Kyoto ceramic artists Suna Fujita—both featured in the show.
At its heart, Crafted World is a love letter to handmade things. The LOEWE Foundation and the annual Craft Prize have long supported traditional artisans, and the exhibition highlights that commitment. Visitors move through themed rooms that recreate Spanish landscapes, Paris runway moments, and even a floating garden. There’s a replica of a LOEWE workshop, displays designed for kids, and an exterior that lights up at night with the brand’s symbols.
Crafted World Tokyo runs from March 29 to May 11, 2025, at 6 Chome-35-6 Jingumae, Shibuya. It’s open daily from 9 AM to 8 PM, with free admission (reservations required). Tickets can be booked via LINE or the official site.
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