LOEWE × ON: The CLOUDSOLO Sneakers
by Adriano Batista
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker. This release also includes an expanded range of high-performance apparel.
The Cloudsolo is a completely new shoe, a meeting of Spanish craftsmanship and Swiss engineering. It combines defining elements from both brands. This is the first design to feature a unique CloudTec® element in the heel. The midsole uses a special superfoam and a flexible Speedboard® for comfort. The upper mixes LOEWE’s signature pebble-like toe cap with On’s technical mesh. The sneakers come in vibrant colors like Turquoise and Orange, as well as neutral tones.
The collection’s clothing focuses on high-performance technology for the unpredictability of daily life. It includes a flocked anorak, cargo pants, and essential outerwear, alongside basics like sports bras and tees. Many pieces feature a new technical stripe developed by both brands.
The campaign, shot by Ryan McGinley, stars the dance company MazelFreten. It was shot at a university in Tenerife. The choreography aims to capture the feeling of being alive, showing both struggle and achievement through movement that connects the stage to the street.
Check it out below:
The new LOEWE × On collaboration will be available for pre-registration online on October 15th, and in stores from October 16th.
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