The LOEWE Spring(Summer 2025 campaign, shot by David Sims, takes us through the beautiful countryside of Tavertet in Catalonia, and captures the essence of Loewe’s connection to its roots and its enduring appreciation for the natural world.

The images evoke a sense of tranquility and wonder. We see models like Drew Starkey and Taylor Russell interacting with the landscape, their movements and poses mirroring the gentle sway of the trees and the rustling of leaves. The clothing itself – ethereal floral prints, flowing dresses, and earthy leathers – seems to blend seamlessly with the natural surroundings.

The campaign highlights the beauty of simple gestures – a hand reaching out to touch a leaf, a figure resting on the grass. It reminds us of our place within the natural world and encourages us to appreciate the beauty that surrounds us.

Check it out below: