LOEWE Opens CASA LOEWE Seoul
by Adriano Batista
LOEWE celebrated the grand opening of its first CASA LOEWE store in Seoul on July 25th. The flagship store, located in the heart of the city’s Cheongdam district, is a stunning architectural and artistic statement.
Creative director Jonathan Anderson hosted a star-studded cocktail party to mark the occasion, followed by a vibrant celebration at the Songeun Art Space. The event was attended by a host of celebrities, including global brand ambassadors Greta Lee and Taylor Russell, as well as Korean stars such as Lee Jong-suk and Giselle.
Spanning three floors, the 433m2 space showcases LOEWE’s full range of offerings, from ready-to-wear and accessories to home fragrances and exclusive store-specific products. The store’s striking green ceramic façade is a bold architectural statement, while the interior is a harmonious blend of concrete, oak, brass, and marble, creating a sophisticated and inviting atmosphere.
The space also features a curated selection of contemporary art and craft, including works by LOEWE Foundation Craft Prize winners Eriko Inazaki and Dahye Jeong. A monumental bamboo sculpture by Tanabe Chikuunsai IV serves as the centerpiece, symbolizing the intersection of fashion and art.
Check it out below:
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