Loewe Launches FW24 Pre-Collection Campaign shot by Juergen Teller
by Adriano Batista
LOEWE’s latest pre-collection for Fall/Winter 2024 is all about playing with size. Creative director Jonathan Anderson has been thinking about how different scales can change the way we see things. The collection was shown off in a unique way, at the Bekonscot Model Village, which is a tiny but detailed model village that’s been around since 1929.
This time, LOEWE’s campaign features a mix of artists and creators, including Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde, and 070 Shake. There’s even a special appearance by Jonathan Anderson’s nephew, Alfie Anderson. They all come together to form the evolving community around LOEWE.
The photos, taken by Juergen Teller, show off LOEWE’s style in a way that’s straightforward but also fun. The models pose in this small world, with a sense of playfulness and a bit of seriousness. For example, Sophie Wilde leans on a tiny castle with a denim Squeeze bag, and Alison Oliver is either in a pond or inside a fortress with the Flamenco bag. The pictures make you feel like you’re looking at something familiar but also new.
The collection itself has a bunch of different shapes and sizes, with big bows and drapes, and of course, LOEWE’s famous bags like the Puzzle and Hammock. These bags are shown in new, soft versions, set in tiny scenes to show off their size.
Juergen Teller’s photos bring a real-life feel and a touch of humor to the campaign, making LOEWE’s look something you can recognize, with just a little bit of magic.
Check out the campaign images below:































The Remains of Nothing: Museo Madre and Gucci present a new exhibition
Louis Vuitton presents its Spring/Summer 2025 Pre-Collection
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Levi’s transformed its role as Primavera Sound Barcelona’s exclusive denim partner into a full-scale experience this year.
Rombaut’s expansion into swimwear feels less like a product launch and more like a natural progression.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
Olivier Rousteing, creative director of Balmain, will be honored with the 2025 Couture Council Award for Artistry of Fashion.
Barcelona’s Primavera Sound just wrapped its 23rd edition with staggering numbers: 293,000 attendees across a week of music that solidified its status as a global festival powerhouse.
For its latest collection, Y-3 continues to redefine the intersection of athletic precision and avant-garde design.
This June, Casablanca opens its first flagship store on Paris’s prestigious Rue du Faubourg Saint-Honoré, a full-circle moment for founder Charaf Tajer.
Centered around the H-Street, a sneaker with track and field origins, the collection combines performance heritage with everyday wearability.
For SS25, Ace Nayman dives deep with “Aquaspacer,” a collection that combines underwater mysteries with the electric energy of rave culture.
Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.
The second release of the Oakley Factory Team SS25 collection introduces the Flesh Warp, a shoe that changes how movement looks and feels.
The Edward Hopper House Museum & Study Center will present Tomokazu Matsuyama: Morning Sun, a contemporary response to Hopper’s iconic 1952 painting, from June 20 to October 5, 2025.
The first day of Primavera Sound found its rhythm early at Pull&Bear’s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun.
The TEAM LOVE movement just got a sleek new addition. Julian Zigerli’s capsule collection, originally launched in crisp white, now comes in an equally cool black iteration.
ALAINPAUL unveiled its Spring/Summer 2025 campaign photographed by Marili Andre and styled by Vanessa Reid.