The LOEWE Fall/Winter 2025 collection presents itself as a scrapbook of ideas. This approach feels intentional and personal, focusing on artisanal craft as its central theme. This focus continues through a collaboration with the Josef & Anni Albers Foundation. The clothing and accessories feature tactile surfaces that take inspiration from Josef Albers’s Homage to the Square paintings and Anni Albers’s pictorial textile work, which used thread for artistic exploration.
Photographer Arnaud Lajeunie captures the campaign as a series of portraits. These images reflect the brand’s creative community. They feature a group of individuals from different generations and walks of life, all known for their artistic sensibilities. This group forms a scrapbook of talents and personalities. Brand Ambassador Jiang Qiming appears with actors Lesley Manville, Felix Kammerer, and Raffey Cassidy. Each is photographed in close-up or full-length, giving life to the collection, which marks the final one by former creative director Jonathan Anderson.
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Finally, the creative journey completes itself with a gesture of support. LOEWE will aid Les Foyers de Tambacounda, a women’s community center in Senegal established by the Josef & Anni Albers Foundation with the non-profit Le Korsa. The donation will fund three key efforts: the growth of Sutura, a local sewing collective; an art program led by a professor from L’École des Beaux-Arts de Dakar; and The Tire Recycling Project.
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