Levi’s x Reese Cooper
by Adriano Batista
Reese Cooper grew up in Atlanta, Georgia, and always shopped for Levi’s at an agricultural supply chain called Tractor Supply Co. As a teenager in London, she would browse Levi’s clothing at specialty fashion stores like Dover Street Market. It’s a perfect example of how Levi’s has occupied both the fashion and workwear space for nearly a century. This is the inspiration behind the new Spring 2022 collaboration between Levi’s and Reese’s namesake brand.
The collection includes ten Levi’s garments: jeans, truckers, hoodies and t-shirts, bringing everyday urban style to the catwalk. This collaboration focuses on the use of workwear-inspired garments, including the classic Trucker Type II and a Levi’s straight fit jean in organic cotton with reinforced seams, available in green or off-white. Also on show is a patchwork denim jacket, paired with a Levi’s straight-fit jeans in indigo denim, made from cottonized hemp fibre.
This collaboration will debut at Paris Fashion Week, as part of Reese Cooper’s spring show, dubbed “Seed & Soil”, and will be available to purchase after the show. It is the first “see-now-buy-now” collaboration that Levi’s does as part of this “See now-buy now” approach.
The Levi’s x Reese Cooper collection can be purchased from June 22 on levi.com, on the Levi’s App and on Reese-Cooper.com, as well as at the Paris pop-up store (14 Rue d’Uzès , 75002, Paris, France) from June 23 to 26.
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