Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson. This is about a specific Western spirit, one that’s a little irreverent and completely authentic.
Directed by Glenn Kitson and shot by Galo Olivares, the campaign zeros in on three legendary pieces: the 501® Original, the Trucker Jacket, and the Western Shirt. Through three short films, the campaign shows a way of moving through the world: with attitude, humor, and a knack for turning ordinary moments into something memorable.
Each film feels like you’ve stepped into a story already unfolding. “The Jean” honors the 501® with the line, “Tougher than many relationships. Since 1873.” “The Jacket” celebrates the Trucker with “Made to be remembered. Since 1967.” And “The Shirt” highlights the Western Shirt as “The Wild Soul of the West. Since 1926.”
For Shaboozey, working with Levi’s® felt natural. “These Levi’s® icons aren’t just clothes, they’re part of my story,” he says.
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
