Levi’s® has a new global campaign called “Icons,” and it stars two genuine originals: musician Shaboozey and chef Matty Matheson. This is about a specific Western spirit, one that’s a little irreverent and completely authentic.
Directed by Glenn Kitson and shot by Galo Olivares, the campaign zeros in on three legendary pieces: the 501® Original, the Trucker Jacket, and the Western Shirt. Through three short films, the campaign shows a way of moving through the world: with attitude, humor, and a knack for turning ordinary moments into something memorable.
Each film feels like you’ve stepped into a story already unfolding. “The Jean” honors the 501® with the line, “Tougher than many relationships. Since 1873.” “The Jacket” celebrates the Trucker with “Made to be remembered. Since 1967.” And “The Shirt” highlights the Western Shirt as “The Wild Soul of the West. Since 1926.”
For Shaboozey, working with Levi’s® felt natural. “These Levi’s® icons aren’t just clothes, they’re part of my story,” he says.
Weaving (literally) together activism, design, and queer culture, Grindr partnered with Rainbow Wool to present I Wool Survive on the runway in New York.
The 17th FASHIONCLASH Festival filled three November days in Maastricht with performances, films, workshops and shows made by students, activists and designers from over 25 countries.
With over two decades of dedicated experience in the fashion industry, Andrea Moore has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience.
Saint Laurent Rive Droite has introduced its first Advent calendar. The project is a unique vinyl box set curated by Creative Director Anthony Vaccarello.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
