Levi’s and Denim Tears Honor New Orleans in Fourth Collaboration
by Adriano Batista
Levi’s® and Denim Tears have teamed up again for their fourth collection, this time celebrating the culture of New Orleans and the Black Masking Indians, also known as the Mardi Gras Indians. The collaboration highlights the Young Seminole Hunters and Big Chief Demond Melancon, blending their traditions with modern streetwear.
The collection includes eight pieces, each designed with cultural respect in mind. The Photo Trucker Jacket and Photo Jeans feature images of the Young Seminole Hunters in their hand-sewn ceremonial suits. No two garments are exactly alike—each has intentional imperfections, mirroring the unique craftsmanship of Mardi Gras Indian costumes. The jacket is a relaxed, slightly cropped take on Levi’s® classic Type III design, while the jeans follow the loose fit of the 568™ Stay Loose style.
New Orleans’ French influence appears in the Track Jacket and Track Pants, which have a medium indigo wash with dark blue panels and fleur-de-lis prints. Gold piping along the seams nods to the city’s marching band uniforms. The Crewneck Sweatshirt continues the theme with a washed black base and the same fleur-de-lis detail. Meanwhile, the Baseball Tee mixes floral gingham with dark green sleeves, inspired by Southern tablecloths often seen at family gatherings.
Accessories round out the collection. A medium indigo durag with an all-over floral print and a photo-printed cap, also made with intentional imperfections, complete the lineup.
The campaign was shot in New Orleans with members of the Young Seminole Hunters, keeping the connection between the clothes and the community real. Check it out below:
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