LEGO and Nike have announced a multi-year collaboration aimed at inspiring children to combine the power of creative play with the energy of sport. This exciting alliance brings together two iconic brands that share a deep commitment to children’s development and the transformative potential of play.
Both LEGO and Nike recognize the vital role play plays in fostering creativity, confidence, and resilience in children. Studies have shown that play is essential for children’s well-being, yet many face barriers to accessing playful activities. By joining forces, these brands aim to address this issue and encourage children to embrace the joy of play.
The partnership will result in a series of co-branded products, content, and experiences that blend the imaginative power of LEGO bricks with Nike’s “Just Do It” spirit. From innovative toys to engaging digital content, the collaboration will inspire children to explore their creativity and get active.
A special digital animation brings the announcement to life, showcasing how LEGO and Nike will combine sport and creative play. It features iconic elements from both brands, like the orange Nike shoebox and the LEGO Minifigure. Even the LEGO Minifigure gets a makeover, sporting a Nike Swoosh smile! Take a look below:
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