LAZOSCHMIDL Spring/Summer 2022 collection is all over the place and over the top. It re-introduces the concept of copy. The copy of previous prints and garments, re-imagined, and the use of copy in terms of language. Advertisement slogans and online shopping commands. Consumerism is, in fact, sexy. And needed for our very own mental health.

“We have nothing, we lost everything, but we could have something.”

The collection features an array of prints. The infamous cow print. Op-art. Naive daisy flowers. Psychedelic lava print. Oh, and there is some tie-dye. It’s very German techno in Los Angeles 2022.

Take a look at the lookbook below: