A hero in his bedroom…
by Luca Imbimbo
“The best ideas come as jokes. Make your thinking as funny as possible.” – David Ogilvy

Josef Lazo and Andreas Schmidl dream, experiment, have fun. Their Lazoschmidl is an outrageous love declaration to the contemporary man, to the real big-boy. He’s a hero in his bedroom who loves excesses and nonconformity but at the same time comfort and relax.
We met the creative duo same day ago and that’s what they told us…
Hello Guys! How did your interest in fashion start?
We were both deeply interested in design and aesthetics form an early age. We sew our own garments or dressed friends and family and drew outfit ideas in our teenager notebooks. Now we can fully explore and craft all these ideas and make dreams a reality.
Why did you decide to start your own label?
It all started as an experiment and a one-time project to explore a conceptual idea into wearable results. It got picked up quite quickly by the international press so we decided to keep on doing it and growing organically.
Lazoschmidl: how did you pick this name out for your brand?
It’s a combination of our surnames. When we decided to start our brand we tried many different combinations and this one felt the most unexpected and unheard.
Who is your ideal customer?
A hero in his bedroom.
Tell us something about the SS19.
It’s the idea of a first date when everything around you melts into a psychedelic dream and you just feel a kiss on your lips. Wallpaper, curtains, and floor become garments projected onto the naked skin.
What are the key pieces of it?
A sheer silk organza neglie top with a Bruce LaBruce print from the movie set of Super 8 1/2 as well as hand-embroidered crochet bandeau tops and wrestling singlet with cuddle toy animal faces.
As always, our last question… According to you, what is really FUCKING YOUNG! today?
Being naive but confident about your own beliefs and turning them into truth!
Check out below the exclusive story featuring Lazoschmidl SS19 pieces, shot by Alexandre Chagnon in exclusive for Fucking Young! Online:














Coach Spring/Summer 2019
Alexandra Moura SS19 Backstage!
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
For Spring/Summer 2025, Racer Worldwide drops a piece of jewelry that turns nostalgia into fashion.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
Haitian contemporary artist Manuel Mathieu, known for his work exploring memory, history and materiality, just launched his first fragrance line and now embraces olfaction as an artistic medium. A collection of three unisex perfumes, where each scent… »
Success doesn’t depend on where you begin, but on how far you go.
Miquel Villena, Nil Frago and Hugo Gonzalez photographed by Carlos Venegas and styled by Magda Rodriguez & Soll Matallana, in exclusive for Fucking Young! Online.
Balenciaga and Automobili Lamborghini dropped their long-awaited collaboration, first teased in the Fall 25 collection.