LATIGO unveiled a new video titled “CULT”, symbolizing the rite of initiation to the LATIGO family. The rites of initiation, in addition to the adhesion to a group, imply the assumption of some values, and that is why they feel identified with this concept.

The piece is signed by SALEM, a collective of women who claim their place in the cultural industry. Generating opportunities for them and other women to occupy positions of power, reflect the diversity of points of view and balance the balance little by little, stride to stride, from within the sector.

Director: Martina Hache
Director Assistant: Mer Crespo
Production: Andrea Blanco
Production Assistant: Laura Labastida
Art Director: Delia Blázquez
MUAH: Jennifer Diez
Styling: Javier Munárriz