On the eve of its 80th anniversary, LACOSTE pays tribute to the visionary spirit of its founder René Lacoste by taking his most legendary invention, the L.12.12 polo shirt, into the future.
In 1933, René Lacoste launched industrial scale production of the polo shirt he called L.12.12.
L for LACOSTE, 1 refers to the Cotton Petit Piqué fabric, 2 to the Short Sleeve style, and 12 to the number of prototypes made before René Lacoste gave his approval.
The brand has chosen the symbolic date of 12/12/12 to unveil a film featuring the polo shirt in a future where textile technology has no limits.
The film ends with an invitation. The public is invited to extend the story by posting their vision of the future of the polo shirt on Facebook.
The most original contributions will be illustrated by an artist, and then featured on Facebook.com/Lacoste to more than 10 million fans of the brand.
The film, created by MNSTR Agency, showcases the future of the polo shirt in a timeless Paris where the public can follow an eclectic cast of characters that interact with a new generation of clothing.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.
Danish label Les Deux has opened its first flagship store outside Scandinavia, right in the heart of Le Marais, one of the city’s most dynamic neighborhoods.
Off-White creative director Ib Kamara’s debut EP “Pop Romance” is a bold step into the world of music, and it feels as vibrant and daring as his work in fashion.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
