On the eve of its 80th anniversary, LACOSTE pays tribute to the visionary spirit of its founder René Lacoste by taking his most legendary invention, the L.12.12 polo shirt, into the future.
In 1933, René Lacoste launched industrial scale production of the polo shirt he called L.12.12.
L for LACOSTE, 1 refers to the Cotton Petit Piqué fabric, 2 to the Short Sleeve style, and 12 to the number of prototypes made before René Lacoste gave his approval.
The brand has chosen the symbolic date of 12/12/12 to unveil a film featuring the polo shirt in a future where textile technology has no limits.
The film ends with an invitation. The public is invited to extend the story by posting their vision of the future of the polo shirt on Facebook.
The most original contributions will be illustrated by an artist, and then featured on Facebook.com/Lacoste to more than 10 million fans of the brand.
The film, created by MNSTR Agency, showcases the future of the polo shirt in a timeless Paris where the public can follow an eclectic cast of characters that interact with a new generation of clothing.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
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Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.