Life is a beautiful playing field and with the launch of its new message: “Life is a Beautiful Sport” Lacoste brings about a new era by reinstating its founding values into the core of its message. The brand’s first advertising film, directed by Seb Edwards and played by Paul Hamy, conveys man’s courage when faced with the big leap. A feeling of dizziness as he runs headlong into the unknown. The contrast of daring a small action to face up to the emotional vastness, crossing one meter in order to gain a kilometer and winning the game of a lifetime.
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LACOSTE’s New Campaign Celebrates Icons
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® Linen+Denim keeps things cool for Spring/Summer 2025
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
My Romantic Ideal: A Queer Photography Exhibition curated by Slava Mogutin
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
Pitti Immagine Uomo Presents Niccolò Pasqualetti as Guest Designer of Pitti Uomo 108
This June, Pitti Uomo 108 turns its focus on fashion that values experimentation and a clear-eyed view of what comes next.
Aidan
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Wax London Launches “The Last Resort” Collection
Built for relaxation, the clothes are designed with loose fits and lightweight fabrics, perfect for long, lazy days and warm evenings.
Emporio Armani and OUR LEGACY Work Shop are back in business
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Sebastian Vettel and Neumühle Teach Students About Circular Fashion
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy Summer 2025 Lookbook
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Art as Resistance: A Conversation with Ukrainian Painter Roman Mykhailov
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
A$AP Rocky’s AWGE Tailor Shop Turns the Met Gala Afterparty Into a Fashion Moment
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
FIRE!! Turns 30: A Celebration of Queer Cinema and Resistance
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
No Problemo and Le Specs Drop Eyewear Collab
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
Lucien Pagès & AIPR Join Forces for the UK Market
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
VIVOBIOME Reinvents the Sandal With Custom 3D-Printed Barefoot Design
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
Find out the 7 best-dressed men at the Met Gala 2025
The well-known MET GALA has already taken place. Here are our favorite looks!
Vivienne Westwood Fall 2025
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD presents The Many Lives of Christiano Wennmann: Serving Looks & Plates.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
Post Archive Faction will be the Guest Designer at Pitti Uomo 108
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
La Melancolía x Rassvet: A Soft Collision in Barcelona
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Grounds and H. Lorenzo Bring Back the Spike Sneakers for a 40th Anniversary Celebration
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
Maraña Brings Its Woven Wonder to Lisbon
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Salomon XA Pro 3D Amphib
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Fall Day In
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA x ROMBAUT Drop 2
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
Gucci Lido Campaign
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
Dior’s latest Icons capsule for Fall 2025
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER Unveils High Summer Campaign
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
Willy Chavarria Spring/Summer 2025
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. Introduces FIBREGEN™
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
