Life is a beautiful playing field and with the launch of its new message: “Life is a Beautiful Sport” Lacoste brings about a new era by reinstating its founding values into the core of its message. The brand’s first advertising film, directed by Seb Edwards and played by Paul Hamy, conveys man’s courage when faced with the big leap. A feeling of dizziness as he runs headlong into the unknown. The contrast of daring a small action to face up to the emotional vastness, crossing one meter in order to gain a kilometer and winning the game of a lifetime.
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Palais Galliera Announces Major Retrospective Rick Owens, Temple of Love
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
Jaylen Brown’s 7uice and NAMESAKE Drop a Collab Inspired by Chess and Family
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
Jonathan Anderson to Show Dior Men’s Collection this June
A confirmation that many of us have been waiting for.
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Balenciaga High Summer Campaign
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada “Days of Summer” Campaign
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
Guess Jeans x VERDY: The Desert Dream We Didn’t Know We Needed
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Horny, Emotional & Free: Julian Zigerli’s “The Limit Does Not Exist” Show
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Hitch: ONRUSH FW25 Collection
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
F.Y. video
Lick the Star: MISBHV – Room 79 by Noah Dillon
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
L’Adorata: Nicola Indelicato’s New Lingerie Collection
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris Under the Covers: Merci & Carne Bollente’s Playful Bedroom Collab
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Aries Releases “Aries Arise Archive”
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Duran Lantink is the new Creative Director of Jean Paul Gaultier
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon Drop a Futuristic Sportswear Collab
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
The Arab Fashion Council’s $500K Fund Aims to Launch the Next Big Designer
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Knight of the Night
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
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In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Goodbye Lisbon: wetheknot’s New Seasonal Capsule Collection
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Primavera a la Ciutat Is About to Light Up Barcelona
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
LEJS
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
LOEWE Paula’s Ibiza 2025
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COUCOU BEBE’s Fake Exhibition Was the Realest Thing in Paris
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UNDERSEX
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“Wish you were here” campaign by Burberry
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LARUICCI Fall/Winter 2025
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
DIY, Art, and Textile Resistance: Nicasio Torres x Makeo.Top
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
Blanc Spaces
Corentin Marchandet photographed by Martina Bertacchi and styled by Rebecca Sclavo, in exclusive for Fucking Young! Online.
