Life is a beautiful playing field and with the launch of its new message: “Life is a Beautiful Sport” Lacoste brings about a new era by reinstating its founding values into the core of its message. The brand’s first advertising film, directed by Seb Edwards and played by Paul Hamy, conveys man’s courage when faced with the big leap. A feeling of dizziness as he runs headlong into the unknown. The contrast of daring a small action to face up to the emotional vastness, crossing one meter in order to gain a kilometer and winning the game of a lifetime.
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SOFT OVERFLOW
Franz Vochezer at DSM MGMT photographed and art-directed by Caique Mendes, in exclusive for Fucking Young! Online.
XANDER ZHOU’s Fragmented Formality
In the sixth chapter of his PRO line, Xander Zhou turns his attention to the suit.
Levi’s Baggy Season: A New Holiday Uniform
From October through December, loose silhouettes become the most versatile trend.
A Night at Dockers House for the “Always a Fit” Campaign
Dockers recently presented its “Always a Fit” campaign with an event called The Dockers House.
Kapten & Son Drops the Essential Colours Collection
Kapten & Son has expanded its core range with the Essential Colours Collection.
Fall Intentions
Ruslan photographed by Alba Cámara and styled by Nora Hausmann, in exclusive for Fucking Young! Online.
8IGB Community Clothing Spring/Summer 2026
8IGB Community Clothing presents its Spring/Summer 2026 collection, titled ANTITHESIS.
When the Light Moves
Adam Sattrup photographed and styled by Jacek Szopik, in exclusive for Fucking Young! Online.
MARINE SERRE “Heads or Tails – ACT III: NIGHT IN SHANGHAI” FW25 Campaign
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
SATISFY x Oakley: Gear for the Elements
SATISFY and Oakley have reunited for their sixth collaboration.
Maison Kitsuné unveils its new collaboration with Hunter
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LOEWE × ON: The CLOUDSOLO Sneakers
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
F.Y. video
It’s Always Burberry Weather: Postcards from London
Burberry’s new campaign, “It’s Always Burberry Weather: Postcards from London,” celebrates its heritage in outerwear.
Solo Play
Yohei Ohno captured by the lens of Valeria Vargas and styled by Iris Lima, in exclusive for Fucking Young! Online.
Levi’s®, NIGO, and Nike Team Up to Create Their First Triple-Collaboration Sneaker
This project builds on past apparel collections, reinterpreting the classic Nike Air Force 3 Low through NIGO’s unique perspective.
Surplus: ERL New Collection
Designed by Eli Russell Linnetz in Venice Beach, the line is made in California and draws from a deep part of American memory: the surplus store.
A$AP Rocky x PUMA: A Harlem Renaissance, Reimagined
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
A Collaboration for a Cause: Marni x Madhappy
The project, titled “Heart To Heart,” is built on a shared belief in creativity, individuality, and emotional well-being.
BIMBA Y LOLA and the Reina Sofía Museum celebrate Maruja Mallo
Bimba y Lola held an event at the Reina Sofía Museum in support of a new exhibition for the artist Maruja Mallo.
MODALISBOA “BASE” Backstage!
For its 65th edition, Lisboa Fashion Week asked a simple, radical question: what if we showed you the foundations instead of just the facade?
Migliore Amico
Marwan El Anbari and Hiago Paulino photographed by Joey Leo and styled with pieces from Lito Fine Jewelry, in exclusive for Fucking Young! Online.
CAMPERLAB Reinterpret the Tormenta Sneaker for FW25
This woven model is the latest addition to the Tormenta line, joining the original version and a semi-open style from the previous season.
PIGMENTARIUM Presents EROTIKON, A Laundry Perfume.
This product represents a new idea of luxury, one built on absolute precision brought to everyday life.
VETEMENTS Spring/Summer 2026
Check out below the collection captured at VETEMENTS’ backstage, captured by Rita Castel-Branco, in exclusive for Fucking Young!
Thom Browne Spring/Summer 2026
American designer Thom Browne presented his Spring/Summer collection during Paris Fashion Week.
All You Need To Know About Art Basel Paris 2025 edition
Art lovers, save the date. Art Basel Paris 2025 arrives this October as a reaffirmation of Paris’s position in the global contemporary art world.
WILLY CHAVARRIA Fall/Winter 2025 Campaign
For its Fall/Winter 2025 campaign, Willy Chavarria introduces a new chapter called EXACTAMENTE.
Farah Launches The Archive
Farah introduces The Archive, a 16-piece capsule collection that steps into its own history.
SANGUE NOVO at ModaLisboa “BASE”
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
