KUST. Unveils New Rib Cotton Pieces and Brings Back Iconic Boxer Shorts
by Fucking Young!
KUST. has launched its new Rib Cotton collection and reintroduced the popular Boxer Shorts 01, offering pieces that work for both relaxed days and evenings out. The Rib Cotton Top 02 comes in Black, White, and Bone White, with a close yet flexible fit and a simple design. It features the brand’s square logo in a tone-on-tone finish, keeping the look clean and subtle.
The Boxer Shorts 01, first released in 2018 and often copied, are now back. These shorts combine the style of boxers with the practicality of running shorts. Made from organic cotton, they sit at mid-rise and have a side split for comfort and ease of movement. Inspired by ‘70s sportswear, they come in Black, White, and trio packs, balancing functionality with sustainability.
The campaign for this collection draws from the relaxed feel of Parisian cafés and brasseries. It mixes ‘70s sporty vibes with hints of high fashion and streetwear, creating a blend of classic European style and modern urban energy. Check it out below:
Founded in 2017 in Sopot, Poland, KUST. focuses on minimalist underwear, essentials, and natural skincare. Inspired by retro styles and Eastern European influences, the brand creates its products sustainably in small batches, offering a mix of simplicity and quality.
Available now at www.kust.com
CREDITS:
TALENT: Julian Scheiben @888cozy
PHOTOGRAPHY: Kuba Stachowiak @jakubkuboviak
LOCATION: 8 Bar Basel @8bar_basel
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