KIDILL Spring/Summer 2026
by Adriano Batista
Hiroaki Sueyasu’s latest collection for KIDILL isn’t just about clothes but also about the people who once lived on the fringes, spinning their own worlds out of obsession and imagination. These were the otaku, the cosplayers, the anime fans, the ones who turned fantasy into something louder and sharper than reality itself. In the ’90s and early 2000s, they were looked down on. Now, their energy is everywhere. And Sueyasu is letting them take over.
This season, KIDILL shifts focus from Harajuku’s street style to Akihabara’s neon-lit subcultures. The clothes feel like they’ve been pulled straight from an anime fan’s dream: Godzilla-scale textures, rubberized fabrics that mimic figurine plastic, and armor-like accessories made from acrylic resin. There’s even a floral-patterned “armored nekomimi ear unit”, because why just wear cat ears when you can turn yourself into a living action figure? Collaborations with Tatsunoko Production bring in flashes of classic anime like Gatchaman and Mach GoGoGo, while Chuocho Tactical Crafts turns wearable art into something between cosplay and high fashion.
Sueyasu isn’t just referencing subculture but letting it rewrite the rules. The collection feels like déjà vu, but not the boring kind. It’s the thrill of recognizing something that used to be niche, now twisted into something new.
Check it out below:
MELLER x Lazy Oaf “Kare” Sunglasses
KAWAkEY Spring/Summer 2026
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