Kerby Jean-Raymond Takes Transformative Role As Reebok’s Vice President Of Creative Direction
by Adriano B.
Reebok announced the appointment of Kerby Jean- Raymond to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok. He will work closely with Reebok’s Product, Global Marketing, and Development organizations to ensure his design strategy is consistently implemented across all brand touch-points.
A cultural force with a unique and bold artistic vision, Jean-Raymond is the recipient of many industry awards and accolades, including this year’s CFDA Award for ‘American Menswear Designer of the Year’ and Harlem’s Fashion Row ‘Designer of the Year.’ Jean-Raymond recently launched ‘Your Friends in New York’ in partnership with Kering. ‘Your Friends in New York’ is a groundbreaking platform that will merge fashion, culture, philanthropy, and wellness to form an eco-system of creativity that reimagines how consumers discover and interact with brands.
Reebok has worked with Jean-Raymond for the past four years on the Reebok by Pyer Moss collaboration. Jean-Raymond will be at the forefront of Reebok’s ‘Product with Purpose’ program as part of the brand’s United Against Racism commitments, which will launch in 2021. The first products under Jean-Raymond’s creative direction will release starting in 2022.
“I am thrilled to be evolving my role at Reebok and joining the leadership team as the head of Creative Direction,” said Jean-Raymond. “I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work.”
“Kerby is a fashion visionary with a bold approach who has established himself as a leader and a passionate activist,” said Reebok President Matt O’Toole. “We are incredibly excited about the impact he will have on Reebok from a design and brand purpose perspective and for him to bring his unique voice and direction to the Reebok brand more broadly. This is certainly a big opportunity for both Reebok and for Kerby – he understands the value of our rich heritage and iconic silhouettes and how he can build on that and take Reebok in an exciting and evolved direction.”
Dries Van Noten Spring/Summer 2021
ALTERED PERCEPTIONS
actual
Kerby Jean-Raymond Takes Transformative Role As Reebok’s Vice President Of Creative Direction
previous
Dries Van Noten Spring/Summer 2021
next
ALTERED PERCEPTIONS
This content is part of our latest print issue. You can order your copy at www.fuckingyoung.es/store
Inspiration is a strange creature. You never know where it lives, where it can hide and many times, it appears in… »
The exhibition has been organized by 10-Corso-Como and curated by Alessio de’Navasques.
The wardrobe consists of four pieces, including a leather jacket, a crisp-finish trucker, a matching pair of jeans, and a leather belt.
The campaign celebrates six iconic ambassadors, each embodying audacity, creativity, and self-confidence—the essence of Lacoste.
The collection is a mix of unisex pieces that carry CAMPERLAB’s unique stamp. I
Welcome to Gucci Lido, where luxury meets leisure, and every piece whispers of sun-soaked days.
Smith crafted this collection in a small, personal space, proving that you don’t need a big studio to make something special.
The organization in charge of the LVMH Prize, the most important in the fashion industry for emerging designers, has announced the finalists.
Summer’s around the corner, and Maison Kitsuné teamed up with Vilebrequin to bring a fresh vibe to your holiday wardrobe.
Billionaire Boys Club EU’s Pre-Fall 2024 collection is here, and it’s all about blending outdoor vibes with street-ready style.
PANTALON and Neumann Paper team up to launch a unique line of aromatic papers, blending urban skate culture with the art of fragrance.
We talk to Kristopher Cantu, founder and creative director of the knitwear clothing brand that has taken social media by storm, Knitwrth.
UNNA dropped a new line of running gear that’s all about comfort and keeping things light.
It’s a story of rescue, reinvention, and relentless dedication to sustainability.
During the Balenciaga Summer 2024 Venice installation, 14 distinct styles of the coveted Rodeo Bag await customers.
Antoine at Humankind Mgmt photographed by Schaël Marcéus and styled by Keegan Lathe-Leblanc, in exclusive for Fucking Young! Online.
Japanese fashion house Comme des Garçons presents a collection of wallets with Denim Tears, the brand founded by Tremaine Emory.
Jacquemus unveiled the campaign for its “LE MARIAGE” collection, photographed by Oliver Hadlee Pearch and styled by Katie Burnett.
Whether you need a statement piece or a functional accessory, the Tres table collection offers both, blending art with everyday use in a simple yet sophisticated way.
Dior Men is introducing a new capsule collection that brings a contemporary twist to its classic Cannage pattern.
French fashion house Jean Paul Gaultier announces its next RTW collaboration with designer Shayne Oliver.
A hub of creative activity and dialogue where diverse perspectives converge to inspire meaningful conversations and stimulate cultural exchange.
American brand Aimé Leon Dore presents its Spring/Summer 2024 campaign called “The World’s Borough”.
American fashion and sports companies Bode and Nike jointly design a clothing collection.
Japanese fashion house Comme des Garçons, creatively directed by Rei Kawakubo, presents its first collection of Made in Italy handbags.
The campaign captures the essence of a surfer’s adventure in search of the perfect wave, set along the stunning North Cornish coastline.
In the heart of Velásquez’s design philosophy lies a commitment to exploring personal space and challenging societal norms.
Photographer Luis Ayora brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
The collaboration between Acne Studios and Frédéric Malle is unique because it’s founded on a mutual understanding and approach to art.
This collection is a call to claim your space in the running world, to be part of a team that runs not just to compete, but to connect.