K-Way Taps Monsta X’s Shownu as Global Ambassador
by Adriano Batista
K-Way has announced a star-studded partnership with Shownu, the leader of K-pop sensation Monsta X. The singer and dancer will be the face of the brand for the upcoming FW24 and SS25 seasons.
This collaboration marks a significant step for K-Way as it deepens its roots in the Korean market. The brand recently launched a capsule collection with artist Inchul Cha and is set to open its flagship store, K-Way® House Hannam, in Seoul later this month. With Shownu on board, K-Way aims to further solidify its presence and connect with Korean consumers.
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