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Tom Hirota established Joyrich in the heart of Los Angeles in 2007, under the creative direction of Taka Okude with designs by David Melgar. Joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and that suggest an aura of both casualness and richness.

The Los Angeles street wear label creates characteristic bold graphics for the SS15 collection in the brands typical “casual-rich” aesthetic, with bold pink flowers & cherub prints the collection contrasts a sweet spring colour palate against sportswear silhouettes.