JORDAN x PARIS SAINT-GERMAIN Global Unveil in Paris
by Anna Barr
Ahead of the unveiling, Travis Scott was spotted in a co-branded Paris Saint-Germain and Jordan Basketball jersey at a festival in France last month and Justin Timberlake in a Jordan PSG coach jacket during a show in Paris, the crossing of two brands and two sports have been highly anticipated. With Jordan joining forces with one of the richest clubs in the world, there is no doubt that this will be huge, with football fans from China to Brazil getting their hands on co-branded merch.
Yesterday we got to see the unveiling of the capsule that is launching today. We headed over to the Parc des Princes for the logo unveil and show. The iconic Jumpman within the Paris Saint-Germain circle shows just how huge of a market this is for Jordan and that his Royal Airness goes beyond basketball to being an overall icon in sport and style. Kicking things off first was a Q&A between Larry Miller, President Jordan Brand, and Nasser Al-Khelafi, President of Paris Saint-Germain. Wrapping up the afternoon wouldn’t be complete without catching a PSG training session.
Game-changing attributes on the Nike Air Jordan V and Air Jordan I include Michael Jordan’s signature “23” being replaced with a “75” to mark Paris’ zip code and we love the club’s motto, “Ici c’est Paris,” on the inside tongue and sole.
Since Quai 54 World Streetball Championship when Michael Jordan first visited Paris in 1985, Jordan has been something of a basketball ambassador to France, for most fans in the country, NBA fandom started with Jordan which coincided with the American timeline of hip-hop and streetwear. In 2017 the brand announced a partnership with the French Basketball Federation, which also says something of the sport growing in a country where football still dominates. If anything, the two collaborations positions Paris as a truly global sports capital (as much as fashion and wine), especially with the upcoming Women’s World Cup in 2019 and the Summer Olympics in 2024.
“In the United States, if you hear Jordan you probably think it’s a basketball or hip-hop event. No, in Paris right away ‘it’s Jordan’ — it’s not just for basketball players or the hip-hop community,” says Laurent Nicolas Bourgeois, one half of the acclaimed dance group, Les Twins, along with twin brother Larry Nicolas who performed at the unveiling yesterday. “We are one of the biggest fans of Jordan in the world. We are super fans.”
Sounds like Laurent sums it up perfectly.
The Jordan Brand x Paris Saint-Germain collection releases on September 14. The club will debut its Jordan Brand kit on September 18 during European competition.
www.nike.com
Daylight Saving Time Ends
Love Letter
actual
JORDAN x PARIS SAINT-GERMAIN Global Unveil in Paris
previous
Daylight Saving Time Ends
next
Love Letter
For its Spring/Summer 2025 collection, EDWIN Europe turned to photographer Xavier Rony to capture the essence of its “High Life, Low Levels” theme.
Lisbon’s Parque da Bela Vista is about to transform into a three-day musical paradise as MEO KALORAMA returns with its most exciting lineup yet.
This summer, Beyond Retro is all about the call of the open road and the thrill of discovery with its new Wanderlust campaign.
Jean Paul Gaultier opens the doors of his Paris headquarters for Et Gaultier créa l’Homme: Le Male – Passé, Présent, Futur, a sensory exhibition celebrating the iconic fragrance Le Male.
Stone Island and New Balance collaborate again and reimagine the “Numeric 272” sneaker.
Desigual will introduce Desigual Studio, its new premium collection, during a special fashion show in Barcelona on September 10th.
This summer, Jacquemus brings its French Riviera-inspired vision to the Greek islands.
adidas Originals and Sneakersnstuff (SNS) have teamed up for the fifth installment of their SNS GT II, a hybrid sneaker that combines elements from two adidas classics.
Fangs, wings, and other ways to survive. Nicasio Torres and his new paints exhibition in Palo Alto Barcelona. Somewhere between desire and dissidence, a creature with oil-painted wings and graphite claws begins to stir.
More than ever, the students of the Academy were in search for meaning and substance, which made this show a beautiful experience.
The 1990s Japanese rave scene existed in a whirl of distorted visuals, speedcore beats, and DIY rebellion.
K-Gold Temporary Gallery presents Blue Moon, a solo exhibition by Greek artist Yorgos Maraziotis, running from July 12 to August 31, 2025.
Kith and ASICS have joined forces once again for their latest Vintage Tech collection, bringing new life to classic sneaker designs for summer 2025.
Pride month is here, and to celebrate it, Cooper Koch has starred in the Calvin Klein campaign.
This year, Beach House, Kim Deal, Spiritualized, Caribou, Stereolab, and Amaia joined the growing list of recipients for the festival’s Can’t Do Without You Award.
Levi’s transformed its role as Primavera Sound Barcelona’s exclusive denim partner into a full-scale experience this year.
Rombaut’s expansion into swimwear feels less like a product launch and more like a natural progression.
Turnstile bassist Franz Lyons is the latest unexpected face of GUESS JEANS, proving the brand’s commitment to spotlighting authentic voices from music and culture.
Olivier Rousteing, creative director of Balmain, will be honored with the 2025 Couture Council Award for Artistry of Fashion.
Barcelona’s Primavera Sound just wrapped its 23rd edition with staggering numbers: 293,000 attendees across a week of music that solidified its status as a global festival powerhouse.
For its latest collection, Y-3 continues to redefine the intersection of athletic precision and avant-garde design.
This June, Casablanca opens its first flagship store on Paris’s prestigious Rue du Faubourg Saint-Honoré, a full-circle moment for founder Charaf Tajer.
Centered around the H-Street, a sneaker with track and field origins, the collection combines performance heritage with everyday wearability.
For SS25, Ace Nayman dives deep with “Aquaspacer,” a collection that combines underwater mysteries with the electric energy of rave culture.
Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.
The second release of the Oakley Factory Team SS25 collection introduces the Flesh Warp, a shoe that changes how movement looks and feels.
The Edward Hopper House Museum & Study Center will present Tomokazu Matsuyama: Morning Sun, a contemporary response to Hopper’s iconic 1952 painting, from June 20 to October 5, 2025.
The first day of Primavera Sound found its rhythm early at Pull&Bear’s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun.
The TEAM LOVE movement just got a sleek new addition. Julian Zigerli’s capsule collection, originally launched in crisp white, now comes in an equally cool black iteration.
ALAINPAUL unveiled its Spring/Summer 2025 campaign photographed by Marili Andre and styled by Vanessa Reid.
