Jimmy Fairly Spring 2025 Campaign
by Adriano Batista
Jimmy Fairly’s Spring 2025 campaign, titled Jimmy Fairly Homme, is a fresh step for the brand. For the first time, they’ve created a whole world just for men. The campaign introduces a range of glasses and sunglasses that are both cool and built to last. These pieces are timeless, made with care, and designed to be part of someone’s life for a long time.
The campaign was shot by photographer Axel Aurejac, using medium format to capture a raw but classic look. The images show a masculine style in a setting that feels real and lived-in.
At the center of the campaign is the Jimmy Squad, a group of friends and creatives who share a similar sense of style. They’re always looking for accessories that are both trendy and well-made, and they use glasses to express who they are and finish off their looks. The campaign feels like a peek into their daily lives, showing how they live, work, and have fun.
Check it out below:
Crafted World: Jonathan Anderson’s LOEWE
EDWIN Collaborates with Manga Artist Kouichi Matsuda
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
Aldin at Model Werk photographed by Sven Barucha and styled by Suzana Popa, in exclusive for Fucking Young! Online.
This May, Helsinki becomes the stage where fashion transforms into art.
AVGVST Jewelry just dropped its latest collection, Beads, shifting focus toward menswear and unisex pieces more than ever before.
Skincare shouldn’t be complicated. With AlumierMD, you get straightforward, science-backed products that deliver real results.
What is the aim of ROMBAUT, in the words of the designer, when presenting “CORE”? To strip things back to what matters most — community, creativity, and conscious design.
Characterised by its bold and strong image due to its visuals, the brand founded in Shanghai and based in London is considered to be one of the most avant-garde of the moment.
Danshan’s new collection HYPNOPOMPIA exists in that fleeting moment when you’re not quite asleep nor fully awake.
Same Sonar DNA, just cozier. Lisbon, consider us officially obsessed. See you in 2026.
The message is clear: perfection is overrated, and self-expression should be free from judgment.
Mikael photographed by Thanos Poulimenos and styled by Thanos Koutsolampros, in exclusive for Fucking Young! Online.
This Milan Design Week, Madrid-based platform Mayrit drops into the city with a double act that feels more like a mirage than a conventional exhibition.
AMIRI has just named Mexican boxing legend Saúl ‘Canelo’ Álvarez as its newest brand ambassador.
Jacquemus and Timberland just announced their latest collaboration: the Timberland and Jacquemus 3-Eye Lug Boat Shoe, nicknamed “La Bateau.”
Fusing heritage and precision, the unveiled collection consists of 13 pieces, through which the spirit of racing, a central theme in the brand’s DNA, is channelled.
American rapper Kendrick Lamar is named as the new ambassador for French fashion house Chanel.
Kayden Hesketh photographed by James Garrow and styled by Lewis Stratton, in exclusive for Fucking Young! Online.
Jacquemus’ new campaign, La Croisière, takes us on a quiet escape along the Nile.
Summer just got brighter. MR PORTER just dropped the new LOEWE x Paula’s Ibiza HS25 capsule, a collection that feels like a never-ending vacation.
Kirill Karpenko photographed by Igor Vavilov and art-directed by Daniil K, in exclusive for Fucking Young! Online.
French fashion house CELINE joins the Osaka-Kansai 2025 World Expo with its temporary exhibition “CELINE MAKI-E”.
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
