Jekeun x Young Minds
by Adriano Batista
Menswear brand Jekeun continues its advocacy for mental health awareness, partnering with charity Young Minds over Men’s Health Awareness Month with an upcycled capsule collection.
Jekeun hopes to raise funds for Young Minds through this project and highlight their vital work in ensuring young people can access the mental health support they need, when they need it, no matter what.
A supporter of circular fashion, Jekeun Cho explores the psychology of the self in his collections. Cho explains “…as our brand identity started from personal vulnerability and leads to everyone, we wanted to share our story and discuss people’s difficulties through fashion. Speaking out and sharing is the best way to ride out a storm and fashion is one of the best tools we can use to communicate this.”
The designer advocates for living openly, honestly, and as our true vulnerable selves. With 43% of men admitting to regularly feeling worried or low and over a third of men expressing that social media has a negative impact on how they feel, Jekeun aims to break down the social stigma surrounding conversations about mental health amongst men. Using fashion as a platform, he hopes to shift perceptions around the mental health conversation and allow men to break out from their armor of black clothing into pieces that encourage self-expression.
9 unique items will be listed via the verified Jekeun’s shop, including reworked tailored jackets, hand-dyed faux fur coats and patchwork polos all rescued from local charity shops.
Take a look at the collection below:
Ronnie Fieg Named Creative Director of New York Knicks
Valentino: The Party Collection 2022
A shoe should feel good from the first step. That’s the idea behind Camper’s new unisex sneaker, the Karst 2.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
Photographed by Juergen Teller and styled by Jodie Barnes, the campaign features models Alex Consani and Leon Dame.
The message is an invitation. It’s a call to “cum” together, to join what they playfully term the “Carne Cummunity.”
SOLID HOMME applies its own clean, specific point of view to the iconic MA-1 flight jacket from Alpha Industries.
Balenciaga just unveiled a collection of ten fragrances. This launch moves beyond traditional perfumery, built instead on fusion and tension.
Dior has unveiled a new bag for the Winter 2025-2026 collection: the Dior Slider hobo.
A store should feel like it belongs. That’s the idea behind the newly reopened Camper flagship on Madrid’s Calle de Serrano.
Desigual introduced its new premium line, Desigual Studio, with a fashion show in Barcelona last night.
We caught up with Parcels in Paris to learn more about their new album.
The brand’s latest collection draws directly from its functional roots, reinterpreting the classic workwear that built its name for a modern audience.
The 36th edition of 080 Barcelona Fashion has announced its schedule, bringing together 24 designers and brands to present their new collections.
93 Sierra/Crosses has released its Fall/Winter 2025 collection, and it continues to build on the brand’s strong identity.
For its second year as Correspondent Designer, Les Benjamins closed Dubai Fashion Week with a new chapter titled “El Gringo”.
Oakley has unveiled its latest project with global football icon Kylian Mbappé, and it centers on a cool idea: artifacts from the future.
Y-3 returns with a campaign for its Fall/Winter 2025 collection, and it chooses a distinct voice to tell its story.
This has been a long-awaited offering for those who cherish the brand’s signature scents.
The fashion house Ami Paris has announced a new partnership, naming actor and singer Zhou Yiran as its Global Ambassador.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
LUMA Arles presents one of David Armstrong’s most ambitious posthumous exhibitions, drawn entirely from his estate.
Juwon photographed by Szymon Stępniak and styled by Helga Dubrovska, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Rier unveiled its Winter 2025 campaign captured by the lens of Alessandro Furchino Capria and art-directed by Jérôme André.
Beyond Retro’s Fall/Winter 2025 collection, “Corporate Country Club,” is built on this idea of seasonal shift.
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant.
For the Ann Demeulemeester Fall/Winter 2025 collection, creative director Stefano Gallici takes a visual journey.
MR PORTER introduces its Fall/Winter 2025 campaign with a clear focus: timeless pieces for the season ahead.
Mode Suisse proved itself, once again, to be a vital platform for Switzerland’s diverse and inspirational fashion community.
This season confirms SHOOP’s design approach. It draws from the everyday and reinterprets it through a poetic, modern lens, creating a language that joins the functional with the emotional.
Drowning in all the new music releases? We’ve got you covered. Dive into our handpicked selection of this week’s standout tracks, from rising stars to iconic artists. Your perfect weekly soundtrack starts here!
