London-based Korean menswear brand Jekeun has rolled out its Spring/Summer 2025 collection at Paris Fashion Week Mens, and it’s clear they’ve got something special. The new lookbook was styled by Matt King and photographed by Joseph Delaney.

This latest collection marks Jekeun’s sixth since starting up in 2020, and it’s all about the journey from youth to adulthood. Cho, the founder, draws on the films and memories of his teenage years in Korea to create pieces that tell a story. It’s about capturing those moments that shape us, all wrapped up in the clothes we wear.

Check out the collection below:


And for those looking to get their hands on Jekeun’s creations, there’s good news. They’ve just launched an online store at, making it easy for anyone, anywhere, to dive into their world.