Jekeun Spring/Summer 2023
by Gabriel Córdoba Acosta
London-based ready-to-wear brand Jekeun, founded by Korean designer with Japanese heritage Jekeun Cho, has unveiled its Spring/Summer 23 collection to coincide with London Fashion Week.
For those of you who don’t know the brand, it is characterized by a philosophy based on its founder’s interest in the world of psychology and more specifically how we reconcile our inner self with the person we present to the world. The decisions we make every day about what to wear, which go beyond our wardrobes, also have their place in this philosophy, as these have a lot to do with the image we want to project to others, wearing certain items of clothing or accessories in order to fit in socially and be treated well.
This viewpoint informs Jekeun’s visual language through subtly manipulated silhouettes, re-interpreting the power of traditional suiting and military tailoring, softened and rebalanced to embody the interplay of confidence and shyness. Bold and vibrant colors and prints are applied to further obscure the silhouette, referencing how outward expression can conceal what lies beneath. Tartan and stripes are a recurring theme through Cho’s work, orderly and well structured, but complex and distorted as they are applied onto the human form. Innovative knitwear techniques are developed based on the patterns and shapes of the human brain, inspired by MRI scans of depressed subjects, complex networks of connections, intersections, pushed and pulled across the skin.
Ultimately and unconsciously, we are masters of deception, exposing and enhancing what we are proud of and hiding what we are not.
The exploration of this tension between the true self and the ideal self, of authenticity and expectation, of the deeper understanding and appreciation of the individual, and how this narrative manifests itself within fashion, is at the core of the Jekeun brand.
LEVI’S x NO SESSO
CONVERSE x A-COLD-WALL*
French fashion house CELINE joins the Osaka-Kansai 2025 World Expo with its temporary exhibition “CELINE MAKI-E”.
Temple of Love marks Palais Galliera’s first exhibition in Paris devoted to the work of avant-garde fashion designer and cult figure Rick Owens.
NBA star Jaylen Brown’s brand, 7uice, has teamed up with NAMESAKE for a new capsule collection called INTELLECTUAL CLUB.
A confirmation that many of us have been waiting for.
Dominic Albano started with luxury underwear—simple, sexy, and well-made. Now, he’s bringing that same vibe to swimwear.
Balenciaga unveiled its new High Summer campaign, shot by Roe Ethridge.
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air.
In the haze of golden hour and the soft chaos that is Coachella’s opening weekend, GUESS JEANS made its triumphant return to the desert — and let’s just say, it didn’t come quietly. For the fourth year… »
The Limit Does Not Exist was a collision of clothes, music, and performance, all vibrating at the same frequency.
For the first time, Converse and Kenzo are joining forces, mixing classic American cool with Kenzo’s vibrant energy.
This season marks a shift toward sharper structure and technical precision, but without losing the experimental edge that defines the label.
Lick the Star is a film, a feeling, a love letter to the way pop culture lingers—half memory, half dream. And like Room 79 itself, it lingers long after you’ve left.
Indelicato revisits shapes and styles that matter to him, turning them into something almost ritualistic.
Paris has long been the backdrop for romance, and now two brands are bringing that intimacy from the city’s streets straight to the bedroom.
Designed by Johnny Lu and printed on Munken paper, the book is a deep dive into what makes Aries stand out.
Dutch designer Duran Lantink becomes the new Creative Director of French fashion house Jean Paul Gaultier.
MM6 Maison Margiela and Salomon are back with another collaboration, this time for SS25.
Unlike traditional grants or one-off prizes, this is a comprehensive two-year accelerator that provides runway production, mentorship, retail access, and a high-profile collaboration to set designers up for long-term success.
Dominik Dorner captured by the lens of Santiago Neyra, in exclusive for Fucking Young! Online.
With a year full of surprises, the renowned French streetwear brand Bensimon is celebrating its 45th Anniversary.
In an era of disposable fashion, JAK sneakers offer something different: understated quality that lasts.
Cities change, and so do the people who live in them. wetheknot’s new seasonal capsule, Goodbye Lisbon, is built on that tension—between the city we know and the one we hope to see.
Real magic happens with Primavera a la Ciutat, the week-long spillover of concerts taking over the city’s best venues—and the schedule just dropped.
Lejs Ibrahimovic styled himself for this exclusive Fucking Young! story captured by the lens of Julian Freyberg.
Summer isn’t just a season—it’s a feeling. That’s the idea behind LOEWE’s Paula’s Ibiza 2025 collection.
Curated by F. Delétrain, the project blurred the line between joke and critique.
“UNDERSEX” is a photo project of the non-existent association “FAUX”. It is dedicated to artists in emigration from different countries and is designed to resemble a provincial Siberian newspaper, contrasting with erotic visuals, as this theme is still taboo in Russia and Eastern countries.
British fashion house Burberry, creatively directed by Daniel Lee, presents its Summer 2025 campaign called “Wish you were here”.
Using materials like Harris Tweed, denim, faux fur, and printed patterns, the collection combines whimsical refinement with an industrial edge.
Illustrator Nicasio Torres and Makeo.Top, a secondhand clothing project led by Eme Rock, began a collaboration that turns discarded clothes into wearable art.
