Jannik Sinner Stars In The New Gucci Campaign
by Adriano Batista
Tennis star Jannik Sinner has teamed up with Gucci for a new campaign that’s as much about performance as it is about style. Photographer Riccardo Raspa gives us a glimpse into Sinner’s world, from intense training sessions to the global tournament circuit.
The partnership kicked off with a custom travel bag at Wimbledon, showcasing Gucci’s flair for blending tradition with innovation. Since then, Sinner has been sporting Gucci’s designs at major tennis events, adding a touch of luxury to the sport’s classic look.
Sinner’s recent Grand Slam win is a testament to his skill and hard work. Gucci’s campaign is a tribute to his achievements and the timeless appeal of tennis—a sport deeply ingrained in the brand’s history.
Gucci’s connection to tennis goes back decades, with the brand offering tennis-related products since the 1970s. Their Tennis 1977 shoes were among the first sports shoes by a luxury brand, and their tennis fashion line in the 1980s was a hit with both athletes and fans.
With Sinner as the ambassador, Gucci is bridging the gap between its rich legacy and modern tennis culture. The campaign, inspired by a vintage Gucci ad, celebrates Sinner’s journey and the shared values of elegance and lifestyle that Gucci represents.
Check it out below:
Champion x Rick Owens SS24
Boyhood
actual
Jannik Sinner Stars In The New Gucci Campaign
previous
Champion x Rick Owens SS24
next
Boyhood
On ‘Snowdome’, Wayne Snow distills identity into sound, freezing fleeting emotions, dissolving time, and revealing raw truth beneath digital facades.
For Fall/Winter 2025, Carhartt WIP has collaborated with fashion designer Nicholas Daley on a 13-piece capsule collection.
The NEU_IN Spring/Summer 2026 collection explores how people and objects relate to one another.
Soshi Otsuki, the designer behind the Japanese brand SOSHIOTSUKI, will be the Guest Designer at the next Pitti Immagine Uomo in Florence.
Grace Wales Bonner has been appointed as the new menswear creative director at Hermès.
Robin Beekers and Yohei Ono captured by the lens of Carlos Venegas, in exclusive for Fucking Young! Online.
AURALEE and New Balance have collaborated again, this time on the T500 sneaker.
Marina Abramović’s exhibition at Saatchi Yates in London offers an intimate and fascinating glimpse into the world of one of performance art’s most iconic figures.
Photographer Ángela Ibáñez brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
Ilyusha photographed by Carl Niklas and styled by Artem Sparrow, in exclusive for Fucking Young! Online.
The campaign explores the passage of time and the poetry found in life’s natural cycles.
If you’re up for an art visit in London these upcoming days, you won’t want to miss the latest from Haitian-born artist Manuel Mathieu.
H&M is presenting its new collaboration with the Belgian designer Glenn Martens. This collection offers a wide range of customers the chance to own his unique designs.
The streetwear brand LIBERE is launching its second collaboration with the Japanese comic NARUTO.
Simone Rocha unveiled the lookbook for its Spring/Summer 2026 collection, shot by Eimear Lynch and styled by Robbie Spencer.
Oliver Sim teams up again with Bullion (Nathan Jenkins), who was behind the previous single “Obsession,” to deliver an electro-pop track that feels both playful and deeply personal.
What connects the craft of Puglia to the design language of Copenhagen? The answer, much like a good meal, lies in the ingredients and the care put into it.
Before his installation drops at Design Miami.Paris on October 22, we sent Rohan off to Paris Men’s Fashion Week with a disposable camera and no rules.
Stüssy unveiled the lookbook for its Holiday 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
trônes 2 picks up where the 2023 edition left off, an exciting collaboration with Romain Bitton and continues our exploration of what a “throne” can mean today.
Imagine a scene of classic elegance: a garden party, silk gowns, a golden afternoon. Then, the sun becomes too bright. This is where MELLER introduces its new sunglasses, called BADU.
Y-3 and the Japanese brand NEIGHBORHOOD have launched a collaborative capsule collection.
The campaign photographed by Jordi Terry feels like a nocturne in fabric: shadows bending, sequins trembling, voices half-heard.
Julian Zigerli presents the first part of a new collection titled “IF YOU HAVE A COW”.
JIL SANDER, under its new Creative Director Simone Bellotti, is renewing its dialogue with PUMA.
Paul Nitze at KULT MODELS Germany photographed by Ian Ludwar and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
Saint Laurent Rive Droite in Paris is presenting an exhibition of work by the American artist Maximilian Schubert.
Moncler’s new campaign brings together two lifelong friends: Al Pacino and Robert De Niro.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
The Dominic Albano Collection introduces the Sand Tank. This minimalist piece is designed to honor fluidity, identity, and freedom.
