The Spanish luxury fashion house LOEWE has revealed that actor Jamie Dornan will be its new Global Brand Ambassador. Dornan, who is known for his acclaimed roles in film and television, such as The Fall, Fifty Shades of Grey, and A Private War, has already collaborated with LOEWE in several campaigns, showcasing the brand’s elegant and sophisticated style.

The upcoming SS24 men’s collection campaign, which will be launched on January 12, features Dornan as the face of LOEWE, photographed by David Sims. The campaign highlights the brand’s innovative and artistic vision, as well as its commitment to craftsmanship and quality.

Jonathan Anderson, the Creative Director of LOEWE, expressed his admiration for Dornan and his work. “Having seen many of Jamie’s films and following his work closely, we had him very much in mind when we thought about a new ambassador for LOEWE. He has always impressed us with how his performances embody a sense of strength that feels very pure and organic,” he said.

Dornan, who is also a musician and a model, shared his enthusiasm for joining the LOEWE family. “Nothing makes you feel more comfortable than being surrounded by people who understand your humor, your accent and your philosophy. It has been an absolute pleasure to work with Jonathan – he is extremely talented, extraordinary, creative and down to earth. I am very grateful and excited for this new chapter at LOEWE,” he said.

With this partnership, LOEWE and Dornan aim to celebrate the brand’s heritage and values, as well as its contemporary and dynamic spirit.