JACQUEMUS unveiled his first men’s collection titled “Le Gadjo”, in the south of France.

Take a look at the video below:

“I grew up here. I grew up here, right behind those big limestone rocks. I grew up here, between the olive trees and the red tomato fields. I grew up here, with those men in blue tracksuits, matching blue bags and hats, all light blue. I grew up here, with those Saturday night white shirts clean and pressed, that give you a nice tan in summer. I grew up here, with those shiny gold chains and the others. I grew up here, in the middle of the bright yellow wheat fields. I grew up here, laughing and singing on a table. I grew up here, surrounded by black suits worn on unbuttoned polka dots shirts. I grew up here, where you don’t call them « guy » or « boy » but « gadjo ». I grew up here, barefoot, bare chest, strong perfume. I grew up here, in the Mediterranean. My Mediterranean.” – Simon Porte Jacquemus