Jacquemus Arrives at Monte-Carlo Beach
by Adriano Batista
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus. The designer has transformed parts of the iconic seaside spot with his signature colors—banana yellow, coconut milk white, and black stripes.
The changes are visible across the pier and Pool Café. Sunbeds, parasols, and beach towels now come in either bright yellow or the striped pattern from Jacquemus’ “La Croisière” collection. The Pool Café follows the same theme, with striped parasols and cushions adding a graphic touch.
Inside, the space feels more personal. Drawings by Renoir and Matisse hang on the walls, alongside furniture and books that reflect Jacquemus’ love for Provence.
Two new boutiques have opened at the Beach Club, offering Jacquemus pieces in the heart of Monaco. The collaboration fits with recent updates to the venue, including a Michelin-starred restaurant and new padel courts, while keeping the club’s relaxed atmosphere.
The Jacquemus takeover runs until October 7, 2025. The boutiques are open daily from 10 a.m. to 7 p.m. at Monte-Carlo Beach.
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