Through nine seasons in the NBA, and many more formative years in Palmdale, California, Paul George has secured his status as a veteran star. So, it might be strange to imagine George struggling at the bottom – of a filled pool, dumbbells in hand, checking his quickening pulse as he steps further into the deep end.
“As I see myself getting older in this league, the question I ask myself is, ‘How can I become a more efficient athlete?’ I need to perform at the elite level I know I’ve reached, but without wasting excess energy,” says George. “At the end of last season, I knew I had to better control my breathing while I play, so I added underwater walks into my offseason training.”
Beginning with the PG1, evolving into the PG2 and even branching off into the PG 2.5, George’s signature line is, in many ways, a story of that progressive self-awareness and commitment to improvement. The series tells of a refinement that has led to a seasoned sensibility for George, a confidence in who he is and where he’s going as a player.
Here are three veteran principles that PG and Nike Basketball Footwear Designer Tony Hardman followed in creating George’s footwear: Shed What Is Unnecessary, Make Every Step Matter, Remember Where You Came From.
The limited-edition Nike PG3 NASA colorway is available January 26.
PHIPPS’ SS24 collection is one of the most complete of the season, as it offers a harmonious blend of modern and vintage aesthetics, attention to detail, and sustainability.
The campaign is a personal journey through Demna’s world, showcasing a series of portraits that feature the most intimate circle of his life—his family and friends.
This compelling collection of drawings and paintings embarks on an explorative journey through the layers of time and the echoes of the body’s memories.
The latest capsule collection in collaboration with EDWIN is a visual feast, marked by its vibrant hues, bold contrasts, and elaborate designs, exuding a psychedelic vibe that alters reality.
Sónar Lisboa, in its third edition, has once again proven to be a pulsating heart of electronic music, drawing in a crowd as diverse as the performances it hosted.
“Crafted World,” the first public exhibition by LOEWE, invites visitors on an interactive odyssey that traverses time, space, and the essence of craftsmanship.
Designed to support you from bustling city life to the serenity of the backcountry, this collection stands on the pillars of durability, mobility, and utility.
With a commitment to constant renewal, Lefties’ collections are a celebration of design, comfort, and functionality, all delivered with an easy and effortless style that’s accessible to everyone.
Issue #23 Games will see designer discussions with Dsquared2’ Dean and Dan Caten, Louis Gabriel Nouchi, Jordan Luca, and Romain Kremer create our game frame each with a different adventure.