Through nine seasons in the NBA, and many more formative years in Palmdale, California, Paul George has secured his status as a veteran star. So, it might be strange to imagine George struggling at the bottom – of a filled pool, dumbbells in hand, checking his quickening pulse as he steps further into the deep end.
“As I see myself getting older in this league, the question I ask myself is, ‘How can I become a more efficient athlete?’ I need to perform at the elite level I know I’ve reached, but without wasting excess energy,” says George. “At the end of last season, I knew I had to better control my breathing while I play, so I added underwater walks into my offseason training.”
Beginning with the PG1, evolving into the PG2 and even branching off into the PG 2.5, George’s signature line is, in many ways, a story of that progressive self-awareness and commitment to improvement. The series tells of a refinement that has led to a seasoned sensibility for George, a confidence in who he is and where he’s going as a player.
Here are three veteran principles that PG and Nike Basketball Footwear Designer Tony Hardman followed in creating George’s footwear: Shed What Is Unnecessary, Make Every Step Matter, Remember Where You Came From.
The limited-edition Nike PG3 NASA colorway is available January 26.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
+380 pages to change the channel: from Big Brother, to Buffy, a dating program, music from 90s, weathermen, a late show, Uggly Betty, Sex & the city, tattoos… and more!
Our must-see TV lineup includes pop-culture phenomenons from Gossip Girl star Evan Mock gracing the cover shot by TianZheng Yun, in a shooting inspired by the “Ugly Betty” series.