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MER is a young fashion due formed by Federico Protto Scutti from Uruguay and Attila Lajos from Hungary, both students in Angewandte, the University of Applied Arts Vienna. Contradicting themes are the main sources of inspiration, ideals, group-thinking, from free-will to dictatorship, from an instance to eternity, from power and control to loss of control and chaos.

For the SS15 collection they wanted to experiment by taking the practice of a conceptual working in fashion design as a concept and conceptualize it. It was an organic consequence to name the collection Conceptual Concept. The aim was to reflect on the whole designing process by deconstructing it, to create a chain of symbols and cryptic layering.