Introducing Gucci: La Famiglia
by Adriano Batista
This is a new collection. It is the start of a new era for Gucci, built on a clear idea: family. Not a family by birth, but one chosen: a group linked by a shared point of view. The project, La Familia, presents a gallery of an extended Gucci clan. Photographer Catherine Opie took these portraits of “relatives,” each a specific personality who speaks the same visual language. This language is what the brand calls “Gucciness.” It is sexy, extravagant, and daring.
The lookbook introduces them one by one. It opens with a trunk (L’Archetipo) a reference to Gucci’s start in luggage. Then come the people. There is the fiery Incazzata in her ’60s red coat. La Bomba has a feline sass shown in her striped outfit. La Cattiva is the severe femme fatale. Miss Aperitivo is focused on fun, and L’Influencer embodies the social media fan. They show a specific Italian elegance, a gesture of ease known as sprezzatura. You see it in the way a slingback is worn stepped-in, as if put on without effort.
This is about bringing the past forward. Heritage pieces are revisited. The Bamboo 1947 bag is given new proportions. The Horsebit loafer remains. The Flora print appears in its known form or reimagined for night. The GG monogram is throughout, worn with a full commitment.
The clothes cover a wide range. There is the grandeur of a feathered opera coat. There is the sensuality of a seamless garment. The main idea is dressing for pleasure. This glamour continues in menswear, where eveningwear elegance applies to transparent sets and swimwear. It is a fresh take on la dolce vita.
La Familia is Gucci telling a story again. It looks to the past to move forward, setting the visual base for designer Demna’s new direction. This is the foundation for what comes next, beginning with his first show in February. It is a reminder that Gucci is, first, a mindset.
Check it out below:
THE LAST DAFFODIL
Mr. Gray by PUMP!
The mudac museum in Lausanne has given Swiss designer Kévin Germanier a carte blanche for an exhibition titled “Les Monstrueuses.”
This range is designed with a focus on sustainability, as every piece is made from carefully selected leftover leathers and fabrics.
Levi’s has launched a T-shirt collection celebrating the hip-hop group De La Soul.
The brand, which produces artisanal olive oil and home goods, presented an installation at the inaugural Basic.Space NY event in SoHo.
Sónar 2026 has revealed the first part of its lineup, featuring over 100 shows.
The collection, led by Brazilian designer Pedro Andrade, revives pieces from Oakley’s historical archives through Piet’s experimental lens.
Perfume Genius’s new single “Me & Angel” feels like a glowing little world of its own, tender, dreamy, and strangely uplifting.
Moncler and JIL SANDER unveil their first collection together, crafted for Fall/Winter.
LOEWE Perfumes has partnered with the historic Madrid pastry shop, La Duquesita, for a special Christmas collaboration.
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
Stefano Tomadini photographed by Edgar Vazquez and styled by Victor Lopez, in exclusive for Fucking Young! Online.
Graphpaper from Tokyo and the Amsterdam label Camiel Fortgens have created an eight-piece capsule for Fall/Winter 2025.
Choclock has spent years redefining Spanish R&B and hip-hop, and his new EP Dame Más Tiempo marks another leap forward.
Discover the new Saint Laurent flagship on Avenue Montaigne, a refined, art-infused space that redefines modern luxury in the heart of Paris.
The third instalment of Canada Goose by Haider Ackermann elevates winterwear with bold minimalism and functional sophistication.
Weaving (literally) together activism, design, and queer culture, Grindr partnered with Rainbow Wool to present I Wool Survive on the runway in New York.
PUMA and ROMBAUT have released the second and final chapter of their collaboration.
Eastpak has released a new collection in its Movie Club series, this time inspired by the 1984 film Gremlins.
The Oakley Factory Team returns for Fall/Winter 2025 with a collection focused on technical experimentation.
The 17th FASHIONCLASH Festival filled three November days in Maastricht with performances, films, workshops and shows made by students, activists and designers from over 25 countries.
With over two decades of dedicated experience in the fashion industry, Andrea Moore has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience.
Saint Laurent Rive Droite has introduced its first Advent calendar. The project is a unique vinyl box set curated by Creative Director Anthony Vaccarello.
Designer Gosha Rubchinskiy has relaunched his brand, opening a new chapter for the label.
Pull&Bear and French artist Thomas Lélu have released their second collaborative capsule, titled “Objets.”
For the first time, the partnership extends beyond bags to include apparel.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
