Introducing Gucci: La Famiglia
by Adriano Batista
This is a new collection. It is the start of a new era for Gucci, built on a clear idea: family. Not a family by birth, but one chosen: a group linked by a shared point of view. The project, La Familia, presents a gallery of an extended Gucci clan. Photographer Catherine Opie took these portraits of “relatives,” each a specific personality who speaks the same visual language. This language is what the brand calls “Gucciness.” It is sexy, extravagant, and daring.
The lookbook introduces them one by one. It opens with a trunk (L’Archetipo) a reference to Gucci’s start in luggage. Then come the people. There is the fiery Incazzata in her ’60s red coat. La Bomba has a feline sass shown in her striped outfit. La Cattiva is the severe femme fatale. Miss Aperitivo is focused on fun, and L’Influencer embodies the social media fan. They show a specific Italian elegance, a gesture of ease known as sprezzatura. You see it in the way a slingback is worn stepped-in, as if put on without effort.
This is about bringing the past forward. Heritage pieces are revisited. The Bamboo 1947 bag is given new proportions. The Horsebit loafer remains. The Flora print appears in its known form or reimagined for night. The GG monogram is throughout, worn with a full commitment.
The clothes cover a wide range. There is the grandeur of a feathered opera coat. There is the sensuality of a seamless garment. The main idea is dressing for pleasure. This glamour continues in menswear, where eveningwear elegance applies to transparent sets and swimwear. It is a fresh take on la dolce vita.
La Familia is Gucci telling a story again. It looks to the past to move forward, setting the visual base for designer Demna’s new direction. This is the foundation for what comes next, beginning with his first show in February. It is a reminder that Gucci is, first, a mindset.
Check it out below:
THE LAST DAFFODIL
Mr. Gray by PUMP!
Take a look at ACROMATYX’s backstage, captured by Ángela Ibáñez during 080 Barcelona Fashion.
This 28-piece collaboration continues to reshape the visual and technical language of moto-racing apparel.
After a four-year pause, Babeheaven returns with ‘Slower Than Sound’, a dreamy, quietly confident EP that feels both intimate and cinematic.
The campaign, featuring team skater Morice Auethan, presents skateboarders as modern cowboys.
The Prada Winter 2025 collection returns to the brand’s core principles: contrast and contradiction.
The campaign, shot by Oliver Hadlee Pearch, stars footballer Jude Bellingham and actor Callum Turner.
Oakley has introduced its new Team Collection, a line of performance gear developed in partnership with its athletes.
Gucci introduces its first winter sportswear collection, Gucci Altitude.
The new collaboration between GUESS JEANS and Allen Iverson is a direct homage to a specific moment in culture.
PUMA and San San Gear have reunited for a second collaboration.
The latest collaboration from Stüssy and Mountain Hardwear is built for the elements.
Pitti Immagine Uomo has announced that Hed Mayner will be a Guest Designer at its upcoming edition in Florence.
Aleixandri Studio presented its new collection, “In Nomine Heretica,” at 080 Barcelona Fashion.
BENAVENTE presented its new collection, “Capriccio per Benavente,” at 080 Barcelona Fashion.
The message is clear: growing older may be inevitable, but letting go of imagination is a choice.
Carlota Barrera’s Spring/Summer 2026 collection examines intimacy.
There are artists who dress the world — and others who undress it. David Delfín did both. Tomorrow, at Valladolid’s International Film Festival (Seminci), RTVE Play unveils “David Delfín. Muestra tu herida“, a documentary that peels away the myths to… »
SAGABOI unveiled its Spring/Summer 2026 collection, titled “Port of Call.”
Reebok has launched the Floatzig 2, the next step in the evolution of its iconic running shoe.
The Carhartt WIP Active Jacket is turning fifty. To mark the occasion, the brand has created four special-edition designs.
Maison Margiela has released “A Tabi film,” a close look at one of its most important symbols.
The Prada Holiday 2025 campaign tells a winter’s tale.
The project celebrates over 170 years of combined heritage and a shared passion for adventure
BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”
With JALEO, presented at 080 Barcelona Fashion, the designer takes a decisive step forward. The collection feels like a homecoming and a declaration at once.
In a restored 1906 mansion, Soho House opens its third Barcelona address, bringing together heritage, art, and wellbeing.
The Parisian brand Drôle de Monsieur is entering the world of fine jewelry through a collaboration with the American designer David Perry.
ROSALÍA’s new single, “Berghain,” is the first glimpse of her upcoming album LUX (out on November 7), and it immediately establishes a new scale for her work.
Pull&Bear chose a significant moment to launch its new collaboration. The brand presented its capsule collection with the American streetwear label PLEASURES at the Centre Pompidou in Paris.
Somewhere between the sea and the city, the brand PANTALON created its TUNA collection.
