AVALE is a British streetwear brand founded by Aaron Vale, focusing on creating ready to wear products with a minimalistic approach. Initially born out of Luton in 2013, AVALE had a sole focus on creating cut & sew products. Over time, the brand has slowly evolved into one which utilizes both Aaron’s technical ability and focuses on essential design.

Influenced by the bold graphics found in Japanese streetwear, this latest offering from AVALE is fundamentally inspired by the lack of opportunities in Aaron’s hometown. ‘Cold City’ represents the confusion surrounding the choices between a 9-5, pursuing entrepreneurship or giving up. The 13-piece collection offers a range of British-made items accompanied by the strong graphics that are well known to long-term followers of AVALE.