Designer Sébastien Meunier has collaborated with Russian-American writer, artist, and activist Slava Mogutin for his Fall/Winter 2025 collection. Mogutin’s work examines themes of identification and displacement, pride and humiliation, love and hate, and dedication and disaffection. Mogutin is the creator of five photography monographs, two English poetry collections, seven books of writings in Russian, and a large number of zines and artist editions. He is the recipient of the Andrei Bely Prize for poetry and the Tom of Finland Foundation Award for artistic achievement. Their shared dedication to pushing boundaries and embracing the subversive is brought to life through SM+SM, fostering an audacious and daring conversation across the fields of fashion and art.
Slava Mougutin stated to FY!: “This collaboration with Sébastien Meunier has been brewing for two decades. We first crossed paths in Paris in 2004 and instantly recognized something in each other—a shared instinct to push against the grain, to challenge conventions, to embrace the raw and the real. Born just days apart, we’ve walked parallel paths, bound by our love for the outsiders, rebels and outcasts. I photographed him for my book Bros & Brosephines and watched his work and career flourish.
Sébastien’s designs have always celebrated imperfection, individuality, and rebellion—values that run deep in my own work. With SM+SM, we wanted to fuse our worlds into something unapologetic, something that lives between vulnerability and defiance, softness and strength. It’s about queer liberation, fearless self-expression, and creating without compromise.
And then there’s Brian Kenny—my longtime art collaborator—bringing his work into the mix, making this project feel even more personal, more charged, more alive. His deconstructed American flags are especially relevant now, after Trump’s reelection. It’s a beautiful and bold addition to this collaboration, blending deeply personal elements with political activism.”
Additionally, Slava Mougutin presents his new film ‘All the Young Dudes’ taken from Pet Shop Boys’ new double A-side single. Shot by Dutch cinematographer Jasper Rischen on the eve of the US election, commissioned by Imran Malik at Parlophone Records. FUCK WAR T-shirts from the collection and anti- war slogans are displayed by a group of downtown New York artists, musicians, and dancers, including Jack Powers, Jonah Almost, José Lapaz-Rodriguez, Francis Schichtel, and Łukasz Leja, in a performative street demonstration that draws attention to the human cost of wars in Syria, Gaza, Lebanon, Ukraine, and other conflict areas worldwide. The clip ends on a cheerful and upbeat tone with the signs that read YOUTH RIOT, LOST BOYS, WASTED YOUTH, and NOT LOST.
Credits:
Photographer Alan Marty @iamalanmarty
Photographer assistant Valentin Lacour @queen_delacour
Casting director Remi Felipe @remi.felipecast
Models Robert @robertssemjonovs Willow @willowbarrett_
Location Studio Moonlight @studiomoonlightparis
The collection examines the environments where new identities and forms of self-expression take shape, exploring the communities and cultural processes that define their time.
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