HYPEBEAST Magazine Issue 11: The Restoration Issue
by Adriano Batista
After 10 issues, HYPEBEAST decided to approach their publication in a brand new light. For the 11th issue, they present the HYPEBEAST Magazine in a completely revamped layout design, as well as paper stock, offering a new and unique reading experience. While the surface of the publication has its obvious changes, they have also approached each and every feature with more attention and geist, bringing a series of interviews, features and styling shoots that delve deeper into the subject’s frame of mind than ever before.
The goal at HYPEBEAST is to dissect and explore our culture, only to reconstruct it back into a digestible media of information. With that, they’ve themed this issue around the act of restoration. With that theme in tow, they approached names within fashion famous for defining their own definition of the industry, thus reconstructing the way we think about fashion.
Spearheading this is the cover feature Rick Owens, where they explore the virtue of his unrelenting consistency as a designer — his thoughts, purpose and action that forms the quintessential and coveted “Rick Owens” products. HYPEBEAST also spend time with the expert in all things fashion, Nick Wooster who advises us not on what to think, but how we should rethink the notion of “style.” Veteran in the cut-and-sew, Dr. Romanelli also graces their pages with an in-depth look at why the act of restoration is so important within the industry, and visvim’s founder Hiroki Nakamura regaled us with why he unequivocally loves what he does as a designer and collector.
HYPEBEAST also spoke to masters in their craft of reviving parts of history into an improved, modern version without losing its original significance. This includes automotive fabricator and rebuilder Len Higa, traditional store sign artist NUTS, and retro-inspired British streetwear legend and store owner of London’s THUNDERS, Peter “Barnzley” Armitage among other brands, companies and names that have made an imprint through restoration. Rounding off the issue are their styling shoots, presented not only on a new paper platform, but with a different approach that offers some insight by way of a short interview on the process of the shoot — an often hidden aspect that they feel deserves to be shared.
HYPEBEAST Magazine Issue 11: The Restoration Issue retails for $12 USD (£7.50 GBP) and is available now at the HYPEBEAST Store (with free shipping for certain countries), as well as at select stockists and newsstands worldwide.
Jiri Kalfar FW15 Fashion Film
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