HUGO is changing the way people think about tailoring with its Spring/Summer 2025 Collection.
Led by creative director Trey Laird and his agency, Team Laird, and photographed by Dan Jackson, the new campaign focuses on making suits versatile and adaptable. In the first chapter, HUGO presents a young, confident character moving through a series of red rooms. His suit starts as a classic design but shifts into something more modern and unique. Paired with a fitted tank top, chunky leather boots, a short-sleeved shirt with bold prints, and suit shorts, the look represents the GO Suit.
The campaign’s “Go your way” theme also highlights HUGO’s focus on innovation and sustainability in fashion. This is seen in HUGO FORWARD, a new platform that explores the connection between technology and design. The first drop under HUGO FORWARD includes three pieces made from HeiQ AeoniQ™, a cellulose fiber made from wood pulp. These items—a blazer, casual jacket, and trousers in black—are the first of their kind, combining HeiQ AeoniQ™ with wool for a flexible wardrobe. They can be worn together or separately, offering options for both formal and casual looks.
Check it out below:
The HUGO Spring/Summer 2025 collection will be available in HUGO stores worldwide, through wholesale partners, and online at hugo.com.
Gentle Monster takes a fearless step with its 2025 BOLD Collection. The new designs feature an iconic bridge detail, creating a distinctive look that offers unique ways to style eyewear.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
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After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
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It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
