HUGO @ Pitti Uomo 92!
by Adriano B.
HUGO by Hugo Boss will present its new Spring/Summer 2018 collection at Pitti Immagine Uomo in Florence on June 13, 2017 with a combined mens and womenswear fashion show.
“HUGO has always been our more progressive brand. We are very much looking forward to presenting the collection at the Pitti Uomo – one of the world’s most important platforms for men’s clothing and accessory collections,” states Ingo Wilts, CBO of HUGO BOSS. “It’s the ideal setting for showing innovations in fashion and for presenting the brand to a relevant audience of buyers and press.”
Thus in its communication strategy, the brand focuses on online and social media activities to engage with digitally switched-on consumers. HUGO’s new digital-led advertising campaign, shot by photographer Harley Weir, features portraits of up-and-coming talents from the worlds of art, music, film and fashion. The faces of the campaign include musician Soko, model Anwar Hadid and entrepreneur Luka Sabbat who are all part of a generation whose lives are inextricably linked with digital.
The Pitti Uomo 92 line-up of events will continue…stay tuned!
Hien Le Fall/Winter 2017 Lookbook
SEAN SUEN Fall/Winter 2017 Lookbook
This content is part of our latest print issue. You can order your copy at www.fuckingyoung.es/store
Inspiration is a strange creature. You never know where it lives, where it can hide and many times, it appears in… »
The exhibition has been organized by 10-Corso-Como and curated by Alessio de’Navasques.
The wardrobe consists of four pieces, including a leather jacket, a crisp-finish trucker, a matching pair of jeans, and a leather belt.
The campaign celebrates six iconic ambassadors, each embodying audacity, creativity, and self-confidence—the essence of Lacoste.
The collection is a mix of unisex pieces that carry CAMPERLAB’s unique stamp. I
Welcome to Gucci Lido, where luxury meets leisure, and every piece whispers of sun-soaked days.
Smith crafted this collection in a small, personal space, proving that you don’t need a big studio to make something special.
The organization in charge of the LVMH Prize, the most important in the fashion industry for emerging designers, has announced the finalists.
Summer’s around the corner, and Maison Kitsuné teamed up with Vilebrequin to bring a fresh vibe to your holiday wardrobe.
Billionaire Boys Club EU’s Pre-Fall 2024 collection is here, and it’s all about blending outdoor vibes with street-ready style.
PANTALON and Neumann Paper team up to launch a unique line of aromatic papers, blending urban skate culture with the art of fragrance.
We talk to Kristopher Cantu, founder and creative director of the knitwear clothing brand that has taken social media by storm, Knitwrth.
UNNA dropped a new line of running gear that’s all about comfort and keeping things light.
It’s a story of rescue, reinvention, and relentless dedication to sustainability.
During the Balenciaga Summer 2024 Venice installation, 14 distinct styles of the coveted Rodeo Bag await customers.
Antoine at Humankind Mgmt photographed by Schaël Marcéus and styled by Keegan Lathe-Leblanc, in exclusive for Fucking Young! Online.
Japanese fashion house Comme des Garçons presents a collection of wallets with Denim Tears, the brand founded by Tremaine Emory.
Jacquemus unveiled the campaign for its “LE MARIAGE” collection, photographed by Oliver Hadlee Pearch and styled by Katie Burnett.
Whether you need a statement piece or a functional accessory, the Tres table collection offers both, blending art with everyday use in a simple yet sophisticated way.
Dior Men is introducing a new capsule collection that brings a contemporary twist to its classic Cannage pattern.
French fashion house Jean Paul Gaultier announces its next RTW collaboration with designer Shayne Oliver.
A hub of creative activity and dialogue where diverse perspectives converge to inspire meaningful conversations and stimulate cultural exchange.
American brand Aimé Leon Dore presents its Spring/Summer 2024 campaign called “The World’s Borough”.
American fashion and sports companies Bode and Nike jointly design a clothing collection.
Japanese fashion house Comme des Garçons, creatively directed by Rei Kawakubo, presents its first collection of Made in Italy handbags.
The campaign captures the essence of a surfer’s adventure in search of the perfect wave, set along the stunning North Cornish coastline.
In the heart of Velásquez’s design philosophy lies a commitment to exploring personal space and challenging societal norms.
Photographer Luis Ayora brings us a selection of the best looks photographed in the streets of Barcelona during 080 Barcelona Fashion, in exclusive for Fucking Young!
The collaboration between Acne Studios and Frédéric Malle is unique because it’s founded on a mutual understanding and approach to art.
This collection is a call to claim your space in the running world, to be part of a team that runs not just to compete, but to connect.
