HUGO @ Pitti Uomo 92!
by Adriano Batista
HUGO by Hugo Boss will present its new Spring/Summer 2018 collection at Pitti Immagine Uomo in Florence on June 13, 2017 with a combined mens and womenswear fashion show.
“HUGO has always been our more progressive brand. We are very much looking forward to presenting the collection at the Pitti Uomo – one of the world’s most important platforms for men’s clothing and accessory collections,” states Ingo Wilts, CBO of HUGO BOSS. “It’s the ideal setting for showing innovations in fashion and for presenting the brand to a relevant audience of buyers and press.”
Thus in its communication strategy, the brand focuses on online and social media activities to engage with digitally switched-on consumers. HUGO’s new digital-led advertising campaign, shot by photographer Harley Weir, features portraits of up-and-coming talents from the worlds of art, music, film and fashion. The faces of the campaign include musician Soko, model Anwar Hadid and entrepreneur Luka Sabbat who are all part of a generation whose lives are inextricably linked with digital.
The Pitti Uomo 92 line-up of events will continue…stay tuned!
Hien Le Fall/Winter 2017 Lookbook
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