H&M for Brick Lane Bikes
by Eduardo G.
A follow-up video lookbook with more info about the upcoming collection, which is launched on March 7, 2013 worldwide. The “H&M for Brick Lane Bikes” is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. H&M’s capsule men’s collection for Brick Lane Bikes is full of the spirit of modern urban cycling. Designed by H&M and tested by Brick Lane Bikes, each piece has all the technical details needed for better cycling, with the versatile city cyclist style that can be worn all day long. From water repellent rider jackets and articulated blazers to vintage-inspired bike jerseys and caps, the 11-piece collection combines fashion with functionality. Made entirely from more sustainable materials as part of H&M’s Conscious work, the collection will be available in around 180 stores and on-line from 7th March, 2013. So Fucking Young!!!
www.hm.com
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