Hey Guys, it’s Time To Support Women’s Football Too!
by Anna Barr

I will never forget the 2019 Women’s World Cup. I was in Paris and juggling watching matches between Men’s Fashion Week and Couture. I don’t remember a single guy friend following except boyfriends and husbands who got introduced by the women in their lives. That June we also celebrated Pride in Paris, at the same time the US Women’s Football team gave a lot of inspiration not just to other players but a young generation of athletes, from rights spanning LGBTQ+ acceptance in sports to fair pay. In a sport where men are not only reluctant to come out, they can also be reluctant to be fully inclusive while Women’s Football is much more accepting. Fast forward to the Euros and with games on Sky Sports and BBC, it has not only been groundbreaking but much overdue. This is a big moment in Women’s Football.

Last month one of our favorite menswear designers, Martine Rose, dropped her Nike Shox MR4, which coincided with the UEFA Women’s Euro 2022 tournament. Football is a common language throughout the world, and in her campaign, Rose explored the women that are also part of that language. For many people who support the sport as much as the team, men and women can learn a lot from each other. It’s time that men abandon the toxic masculinity and hooliganism that surrounds the sport and it’s time for women to get the air time, salaries, and sponsorship they deserve.

We traveled to London to watch the UEFA Women’s Euro 2022 Finals which broke record attendance for UEFA. The crowd was made up of lots of men, dads, sons, and young boys in addition to the female crowd. It was a refreshing site to see, but at the same time, I wasn’t thinking about the cultural and gender divisions in the sport as much as the future. We have had hotter temperatures than ever on record. We can easily expect burnt pitches and too hot to play scenarios in the future. Whether it’s fashion or sports, Environmentalism must be Intersectional with inclusivity, equality, body positivity, race, and class.

During our trip we visited the London Design Museum to see their latest exhibition Football: Designing the Beautiful Game, met various athletes, and learned about Nike’s commitment to women and women’s sports. Today gender-fluid fashion is gaining strength and importance like never before, Gen Z in particular, is refusing to be fenced in by any boundaries. In many ways, athletic gear and streetwear have always been genderless, even if colorways, shoe weight, and fit change, the aesthetic is a shared one and is more about an individual’s styling and comfort.


We got the chance not only to explore and test some of their upcoming products from yoga to football, but also the new Nike Air Zoom Mercurial Superfly, which we can expect at this year’s World Cup following the success of the shoes at the Women’s Euro but also learned about Nike’s commitment towards a no waste or carbon emissions future. Nike is always about innovation and solutions, if they can nail sustainability, then we definitely can see a future in the game for everyone!
One way to help empower girls through football: www.girlsunitedfa.org/donate
KFC x HYPE Brings New Meaning to Bucket Hat
Les Garçons
Our photographer Emil Huseynzade went backstage at ModaLisboa to capture the menswear looks from SANGUE NOVO, in exclusive for Fucking Young!
Zach Delf photographed by Sanem Ozman and styled by Talia Voon, in exclusive for Fucking Young! Online.
For its Spring/Summer 2026 collection, Rhude explores the idea of the Renaissance Man.
Trashy Clothing’s Spring/Summer 2026 collection is called “Bikini Diplomacy.” It begins with a feeling of déjà vu.
Sandro Vepkhvadze photographed and styled by Beka Gulva, in exclusive for Fucking Young! Online.
Duran Lantink’s first collection for Jean Paul Gaultier is called “JUNIOR.”
With this collection, Ludovic de Saint Sernin crowns a new aristocracy. In this world, elegance is a form of liberation, sensuality is power, and the ultimate luxury is belonging.
Maison Kitsuné presents its SS26 collection, titled Voyage Vestiaire. This season marks the debut of the house’s new Creative Director, Abigail Smiley-Smith.
Lacoste’s Spring/Summer 2026 collection, The Locker Room, shows us the moment when each player steps into their purpose.
Alessandro Michele unveils his Valentino SS26 collection, “Fireflies,” a sartorial manifesto inspired by Pier Paolo Pasolini’s writings on finding light and desire in the dark.
Ann Demeulemeester is known for creating a strong contrast between structure and softness, but for Spring/Summer 2026, it was the softer side that came out.
We talked with HOLD NYC about how Hustlers redefines what it means to dress and to hustle today.
BOSS, in collaboration with the Aston Martin Aramco Formula One Team, is offering a new way to experience racing.
For her first-ever trainer collaboration, London-based designer Priya Ahluwalia has partnered with PUMA to reconsider the iconic Suede.
Photographer Angelo Pennetta captured DiMarco in the streets and small shops of the 11th arrondissement.
Artist Josué Thomas presents a photographic project titled I ♥ Paris (quand ce n’est pas la fashion week). It is a meditation on the city, focusing on the life that exists beyond its most famous events.
Guided by designer Daisuke Obana’s philosophy of deconstruction and reassembly, the capsule collection filters Baracuta’s British heritage through a minimalist and detail-oriented lens.
Kyle Ponte captured by the lens of Dylan Perlot and styled by Dina Vibes, in exclusive for Fucking Young! Online.
“Paul Smith Loves Barbour” offers twenty-three reimagined classics. It includes iconic coats, knitwear, and accessories.
The fashion label grounds presented its SS26 collection in a raw, brutalist parking garage during Paris Fashion Week. The setting set the tone for what was inside.
The act of getting dressed is a personal audition for the day ahead. We create a silhouette and try on different versions of ourselves until the look fits the part we want to play.
Luxury house TOM FORD, creatively directed by Haider Ackermann, presented its Spring/Summer 2026 collection at Paris Fashion Week.
For its Spring/Summer 2026 collection, Casablanca finds its rhythm in house music.
Eli Tuia, Santan and Tyler Matthews at People Agency shot by Abhishek Gambhir and styled by Coco Poco Loco, in exclusive for Fucking Young! Online.
Magma’s third edition is called “Archive of the Future.” It brings together twenty-five artists, writers, and composers.
For its ninth collection, Fear of God looks to baseball. This is not just a theme, but a core part of the brand’s vision.
For its Spring/Summer 2026 collection, KSENIASCHNAIDER makes its London Fashion Week debut.
Hugo Gonzalez, Sebastián Terranova, Miquel Villena and Nil Frago shot by Carlos Venegas and styled by Magda Rodriguez, in exclusive for Fucking Young! Online.
This season, Mr P. is telling a story with dogs. Their new campaign, “Man’s Best Friend,” focuses on four creative men and their pets.
Camper has reopened its main store in Barcelona. Located in the Eixample district, the space was redesigned by local designer Max Enrich.