Heron Preston Spring/Summer 2023
by Gabriel Córdoba Acosta
“I’m interested in approaching a collection as a study in style codes and designing into how people wear clothes in real life, not on Instagram,” says Heron Preston, author of the Spring/Summer 23 collection for the brand that bears his name and which he founded and creatively directs.
Preston has been smart and has decided to take to the streets to analyze first-hand what real people (not celebrities), who are the ones who really consume and buy fashion, are wearing. Fashion, according to Heron, is quite clear and defined, given that by analyzing the 36 looks he has recently presented we can see how two things predominate: the biker aesthetic and work clothes.
Is H.P. a “motopapi”? Sure Rosalía would give him that title without any problem at first glance, given that many pieces have to do with the aesthetic that predominates in the singer’s album, such as the leather jackets and biker trousers or the gloves and caps with urban details with which several of the looks are combined.
Workwear, on the other hand, has always been present in the designer’s collections, but this time they return and are presented in a cleaner way, as far as design and materials are concerned. Starting with the subject of materials, which is quite important nowadays, Preston is strongly committed to sustainability and eco-friendly materials known as LED products, using for example exclusive eco-friendly denim made from Coreva, which is an innovative fiber originally inspired by salami gut and developed by the Italian company Candiani Denim. In addition to this, the yarns are made of natural rubber and not petroleum derivatives. As for the design, clean as we said, in the case of the jackets they appear with almost no logos; logos that of course do not appear on the tailoring garments either, a part that Heron was really excited to play with. Tailoring codes were broken and completely reimagined, as can be seen in the backless suit jacket that Preston categorizes as genderless or the lace jacket.
One thing that is and will remain? The designer’s orange labels – impossible to forget them!
Take a look at the collection below:
Salomon Sportstyle FW22: XT-6 GORE-TEX
HUARTE Spring/Summer 2023
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
The organisation in charge of the prestigious ANDAM fashion competition unveils the list of finalists for the 36th edition.
Instead of just taking backstage shots himself, photographer Joonas S’Diri handed his phone to the models and let them take selfies.
Junya Watanabe joins forces with Alpha Industries to deliver a biker jacket defined by military rigor and Japanese avant-garde simplicity.
Granado teams up with Guimarães Rosa Institute and the French Institute for the fourth edition of ABERTO.
Indeed, after the calm that the last two months have brought (especially for those who work in the industry), it’s back to what, for some, is the most dreaded date: Fashion Week, which is not just a week, but a… »
The event highlighted a mix of established brands and new designers, all recognized for their focus on sustainability, creativity, and meaningful design.
The capsule collection takes the duo’s chaotic, genre-defying energy and turns it into wearable rebellion.
Persol’s Latest Drop is a Love Letter to Cinema and Steve McQueen
Maksym Rassokha captured by the lens of Oleg Borisuk and styled by Kiss Mark, in exclusive for Fucking Young! Online.
To mark its anniversary, LOEWE is releasing the Puzzle 10 collection, a tribute to a decade of innovation.
For their 20th anniversary, END. joins forces with Aries to drop Arcade, a capsule collection built on nostalgia for 90s gaming culture, drift racing, and the gritty charm of seaside arcades.
Massimo Osti Studio teamed up with British artist Scott King for a capsule that blurs the line between clothing and critique.
Sulaimon Danijo at Uno Models photographed by Camilo Delpin and styled by Rebecca Perlé, in exclusive for Fucking Young! Online.
For Spring/Summer 2025, Racer Worldwide drops a piece of jewelry that turns nostalgia into fashion.
Primavera Sound Barcelona 2025 is no longer just a lineup. It’s a schedule, a map, a puzzle waiting to be solved. With set times and stage locations now out, the festival’s three main days (June 5-7) are… »
Levi’s® and Japanese fashion label sacai have joined forces to rework classic denim styles, blending Levi’s® heritage with sacai’s experimental design philosophy.
Haitian contemporary artist Manuel Mathieu, known for his work exploring memory, history and materiality, just launched his first fragrance line and now embraces olfaction as an artistic medium. A collection of three unisex perfumes, where each scent… »
Success doesn’t depend on where you begin, but on how far you go.
Miquel Villena, Nil Frago and Hugo Gonzalez photographed by Carlos Venegas and styled by Magda Rodriguez & Soll Matallana, in exclusive for Fucking Young! Online.
Balenciaga and Automobili Lamborghini dropped their long-awaited collaboration, first teased in the Fall 25 collection.
From June 2nd to 8th, the festival will highlight the region’s thriving music scene, showcasing everything from experimental pop to underground electronic beats.
To celebrate the beginning of summer, the world’s first large-scale 360-degree nomadic concert experience, has announced its extraordinary roster of global talent.
Craig Uy captured by the lens of BJ Pascual and styled by Lyn Alumno, in exclusive for Fucking Young! Online.
It’s a collection built on contrasts, warmth and coolness, precision and mystery, the domestic and the enigmatic.
