Heritage Reborn: adidas Originals Reimagines its Iconic Archive
by Adriano Batista
adidas Originals crafts a bold vision for the future that is informed by the past—pushing the limits of innovation while embracing the classics inherent within its DNA. Freely experimenting with advanced materials and performance breakthroughs, adidas celebrates its iconic history with both feet planted firmly in the future.
This new range plays with the cultural consciousness surrounding adidas: the shapes, the details, and the colors that define the brand. These elements are then recontextualized, boasting future-forward constructions, fabrics, and silhouettes—even applying footwear materials to apparel. It’s a pioneering approach to the archive.
Key pieces within the collection distill the essence of this thinking. Within the Xeno pack, the XENO Windbreaker utilizes iridescent, reflective footwear materials to fuse the best of performance and fashion. Featuring contrast inserts and drawcords with refined metal tipping, the jacket conjures an iconic vision of the future.
The EQT #/3F15 pack offers a fearless remastering of the Equipment trainers, billed at the time of its original launch as “only the best for the athlete.” Taking this brief to heart, adidas updates these shoes as the EQT #/3F15 with cutting-edge adidas Primeknit and BOOST™ technologies and glow-in-the-dark details—new constructions and new silhouettes built on a classic foundation.
Functional, premium, and subtly branded, the Athleisure pack boasts elegant staples that bridge fashion and street. Here, the EQTs take on refined shades of khaki, black, and grey, again featuring an adidas Primeknit upper and white BOOST midsole and available in low-tops and mids.
adidas’ latest breakthrough material debuts on apparel for the inventive yet stylish Primeknit pack. The radical fabric—renowned for its flexible, breathable qualities that ensure a perfect fit—comprises the Jacket PK, which also features concealed metallic zippers, a drawstring hood for one-hand adjustment, and subtle 3-stripe branding. Perfectly embodying the collection’s imaginative spirit, the Jacket PK employs the best of adidas’ technologies in new and modern ways.
The Suitings
The World Is Your Oyster Spring/Summer 2016 Lookbook
Jason Fejiro photographed by Johanna Stroud and styled by Jay Taglè, in exclusive for Fucking Young! Online.
For the first time, the work of more than 60 artists who have lived and created at the TOM House will come together in FXLK PLAY: Mythmaking, Devotion, and Mischief, an exhibition opening September 12, 2025, at Long Hall in West Hollywood’s Plummer Park.
Oakley is taking its expertise from extreme sports to outer space.
There’s something raw and electric in Last Exit on Bethnal, the new collaborative project between London producer/DJ Hannah Holland and filmmaker/photographer Lydia Garnett.
JIL SANDER backed the production of a seven-track EP and the Hamburg-shot music video for the song “Wanderlust”.
Balenciaga’s Winter 2025 campaign strips away polish in favor of something more intriguing: real moments in real spaces.
Marine Serre unveiled the first chapter of its “Heads or Tails” campaign, captured by the lens of Julia et Vincent.
Thirty students from fashion schools across Europe will gather in Barcelona this November to tackle one of the industry’s biggest challenges: waste.
The Phantom of the Opera has chosen his designer. Nicola Formichetti has been appointed Director of Masks for Masquerade, the new immersive Phantom experience coming to New York.
MM6 Maison Margiela and Dr. Martens are teaming up again, this time with a capsule that twists classic Docs into something fresh.
Kwir Nou Éxist project, a photo installation conceived by model, actress and activist Raya Martigny and her partner Edouard Richard, is now on view until July 25 in the iconic Tuileries Garden in Paris.
The legacy of Virgil Abloh will soon be celebrated at the Grand Palais in Paris with an exhibition developed in collaboration with Nike.
MODUS VIVENDI’s latest swimwear collection is made for days in the sun, with pieces that catch the eye without costing the earth.
Liam Goofy at Two Managment photographed by Martina Moreno and styled by Marta Ros, in exclusive for Fucking Young! Online.
BIMBA Y LOLA has introduced its new DOG LOVERS COLLECTION, a capsule line celebrating dogs and their owners.
Nanushka’s Pre-Spring 2026 collection, Reflections, takes cues from Austrian thinker Rudolf Steiner’s belief that spirit and material are inseparable.
The wait and speculation are over. Almost a month after Francesco Risso’s departure, Marni now has a new Creative Director: Belgian designer Meryll Rogge.
Spanish-Nigerian designer Wekaforé Jibril has made history with the opening of his first standalone boutique in Barcelona, becoming the first Black designer to establish a flagship store in Spain.
“It’s an honour to work with Burberry,” Wu said. “The brand’s dedication to its heritage and innovation results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.”
ICECREAM EU has teamed up with END. to launch a special capsule collection celebrating END.’s 20th anniversary.
Harrison Sheehan photographed and styled by Carlos Venegas, in exclusive for Fucking Young! Online.
The Studio Archive is a new series releasing original Polaroids taken by the founder of Dominic Albano Collection.
C2H4® is slowing down. Instead of chasing seasons, their R011 Collection is built to last: one carefully crafted lineup per year, designed to stay relevant long after the trends fade.
We had the opportunity to chat with Martin about the great skincare reset and what we can learn from Danish clean beauty.
HAIKURE’s SS26 collection, Come As You Are, is for people who want to feel good without the effort, who wear clothes that fit their lives, not the other way around.
Daniel Solano captured by the lens of Arthur Coelho and styled by Dana Fracalossi, in exclusive for Fucking Young! Online.
For his second couture show closing Haute Couture Week, Kevin Germanier chose to have fun.
Glass Cypress’s Spring/Summer 2026 collection, The Ones Who Flee, is a meditation on movement, not just physical escape, but the deeper act of resisting what binds us.
For Oakley, it’s been five decades of innovation, turning science into design, and refusing to blend in.
