AMI has announced Henry Lau as the face of its Fall/Winter 2024 campaign. The singer and musician brings his unique style and charisma to the collection, which is captured in a series of images by Vitali Gelwich.

The campaign was shot in Shanghai, China, and features Henry wearing a variety of sophisticated and timeless garments from the FW24 collection. The pieces are crafted from luxurious fabrics like lamb leather, sequins, wool, and cashmere, and are available in a variety of shades of black.

Check it out below: