Helmut Lang PF22 Postcard Capsule
by Adriano Batista

























The Helmut Lang PF22 Postcard Capsule is inspired by archive styles from Fall/Winter 2002, “NEW YORK” “PARIS”, and graphics that could be found on a gift shop postcard. Vienna, Paris, and New York are represented in this capsule – each city once a home to Helmut Lang headquarters. The artwork challenges traditional postcard imagery by featuring the work of 3 photographers with unique perspectives to capture their city: Kyungjun Lee – New York, N.Y, Daniel Gebhart – Vienna, Austria, Davit Giordaze – Paris, France
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